About Navneet Kaushal

Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
Google’s ‘Website Workout Contest’

According to the Google Press Center, Google has announced the launch of the ‘Website Workout Contest’ at the SMX Advanced Conference in Seattle, Washington. This contest has been devised to help Webmasters who are looking to make their websites more efficient and thereby give a boost to their businesses. This contest is confined to the United States only.

Google Provides Valuable Information On Webserving Techniques

At the Google Webmaster Central Blog, Google has released some valuable information about webserving techniques, especially related to Googlebot.

‘Doorway Page’ Newly Defined By Google

According to Search Engine Watch, Google has changed the way it defines ‘Doorway Pages’.

Microsoft Enhances Wikipedia Results in Live Search

Until a couple of days ago, if you would type in a query that would be available on Wikipedia, then the SERPs (Search Engine Result Pages) just came out with the exact match and the link to the article.

Microsoft Prepped To Launch Social Bookmarking

According to Microsoft’s John Martin, Microsoft has launched a preview of its Social Bookmarking Service. This service is available for both MSDN and TechNet.

This new service will not be fully operational in the ‘preview’ version and will only be available in English. However, it will enable the users to:

Yahoo Makes Minor Changes To Advertisement Layout

According to Search Engine Roundtable Yahoo! has incorporated some minor changes in the advertisement layout of its SERPs (Search Engine Result Pages) and has also reduced the number of advertisements shown in the SERPs. They have now relocated the position of the display URL under the description. The advertisement layout now also contains only three advertisements, instead of four as in the previous layout.

Microsoft Offering Cash Back Of Live Search Usage

Microsoft is all set to follow the footsteps of corporate banks that offer ‘CashBacks’ on Credit Card purchases.

Google Is Going “Green” With Premium Listings

As reported by the iCrossing Blog, Google is turning eco-friendly and is opting for green in the Google user interface. With the aim of making the landing page clear and user-friendly, it has changed the yellow background color of the ads within the Google Directory to green.

Oops, Google Malware Review Form Working Again

Webmasters this week were greeted with an "oops, not working" error when they tried using Google’s Malware Review form.

The form that was introduced last year in August to help webmasters solve issues of malware or badware, faced some technical problems this week and this was first reported at around 1 am on May 15th.

Google Breaks Own Liquor Ad Ban

Google appears to be breaking its own rules on the subject of displaying advertisements for alcoholic drinks such as rum, gin or vodka, with Vodka making a comeback in Google’s Search Results. According to Search Engine Watch, Google has begun displaying Vodka advertisements with a list of its Vodka advertisers at the top of the page.

Google AdWords Editor Gets Upgraded To 5.1

Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users.

Google Starts Blurring Faces On Streetview

Last month, Google had incorporated a new feature in Google Maps, called ‘Street View’. Besides fetching directions for a destination, this feature enabled users to view images of their destination and its routes as well.

Google’s Minus 60 Penalty

It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.

The SEO Trademark Drama

Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.

The Return of Google’s WHOIS Feature
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Google had launched an application in January 2004 called WHOIS, that was later withdrawn. However, now according to Matt Cutts, the WHOIS feature has been released again.

By entering a simplistic web address such as whois google.com, a user would be able to know the creation and the expiration date of the domain.

Microsoft & News Corp. Joint Bid For Yahoo

According to New York Times Microsoft Corp. is in talks with Rupert Murdoch’ News Corp, publishers of ‘The Wall Street Journal’ about a joint bid towards the acquisition of Yahoo!. As of now, the two corporations still need to reach an agreement, but some sources have stated that the talks are extremely serious in nature.

OpenX Moves To L.A. And Gets A New CEO

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo’s global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO.

SEO Being Trademarked?

It seems the world we live in has recently been relocated to the ‘Twilight Zone’. The reason being, that recently a man named Jason Gambert is trying to register ‘SEO’ as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.

Google Gives Advice On Universal Search

Google had posted ‘recommendations on how to take advantage of universal search‘ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.

Paid Ads In Google’s “Search-within-Search” Feature Are Gone

Instead of garnering appreciation, Google’s ‘Search within Search’ feature came under intense criticism since the day of its launch.

Google’s Acquisition of DoubleClick Complete

Finally Google has successfully completed the acquisition of DoubleClick, a leading Internet advertising service providers. And even EU has given a green signal to the merger and therefore from now onwards DoubleClick would be owned by Google unchallenged.

Googlebot Gets Candid

Googlebot is like a dream which knows us all , , and soul. Here in this interview, Maile Ohye as the website and Jeremy Lilley as the Googlebot from Google Central Webmaster blog would answer all those questions that you ever had.

Question & Answers

Googlebot: ACK

Yahoo! Adds Nofollow Tags To Photo Descriptions On Flickr!

Flickr has recently added nofollow tags to the links present within its Web site observed Jeff Muendel & Brian Brown. This change came to light during a review of a Flickr account. The picture portal has long been considered one of the most attractive social media entities amongst few others for improving inbound links to a given site.

adExcellence Program Launched In The UK

The adCenter blog reported that Microsoft has announced at Search Engine Strategies in London, that the adCenter customers in the UK can now sign up and take the adExcellence exam.