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About Nancy Jackson

Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at www.writeshoponline.com.
More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I’m hoping the next five will be just as helpful.

Five Cheap Tricks for Promoting Your Business

If you’re like me, you’re always looking for ways to promote your business – without spending a ton of money.

Before Publishing a Newsletter, Ask These Questions

In the current world of marketing – especially online marketing – there’s a lot of talk about the magic of newsletters.

Write Articles That Get Results

It’s no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can: * Establish you as an expert in your field. * Get your name and your company name in front of potential clients who you may never have been able to contact otherwise. * Create valuable content for you to share with potential clients or convert into speeches and other marketing strategies.

Refresh Your Web Site

So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.

Write Better Web Content

If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business strategies, vendors and other companies.

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting.

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters – and that’s why she instantly thought of my services when her client voiced his need. Although it wasn’t really magic, it sure felt like it. That’s the magic of keep-in-touch marketing – people remember you and feel like they know you, and eventually, they often give you business or refer others to you.