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About Mike Sachoff

Mike is a staff writer for WebProNews.
Newspaper Ads Driving Purchasing Decisions Newspaper Ads Driving Purchasing Decisions
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Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends …

YouTube Launches School For Copyright Violators YouTube Launches School For Copyright Violators

YouTube has introduced a new campaign aimed at educating users about copyright violations. If the company receives a copyright notification concerning a video a user uploaded, they will be required to attend “YouTube Copyright School,” which includes watching a copyright …

Social Media Has Little Impact On Website Traffic Social Media Has Little Impact On Website Traffic
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Social media has little direct impact on most website traffic, according to a new report released today from ForeSee Results. Less than 1 percent of website visits, on average, come directly from a social media URL. The findings indicate that …

iPad App Offers Social Video With Showyou iPad App Offers Social Video With Showyou

Online video company Vodpod has introduced a social video app for the iPad, iPhone and iPod Touch called Showyou. The Showyou app allows users to see all the videos shared by their friends on Facebook and the people they follow …

Facebook Photo Scam Spreading Rapidly Facebook Photo Scam Spreading Rapidly

A new Facebook scam is spreading rapidly through a post on users’ news feed, according to an alert issued by M86 Security Labs. The scam involves a photograph being posted in an album called “BBC News” with an image of …

Social Web Browser Flock To Shutdown Social Web Browser Flock To Shutdown

Social web browser Flock has announced it will be shutting down on April 26, according to notice on its website. Flock was purchased by social gaming company Zynga in January for an undisclosed amount. “The Flock team joined Zynga in …

Verizon Named Mobile Brand Of The Year By Consumers Verizon Named Mobile Brand Of The Year By Consumers

Verizon has been named the mobile networks brand of the year among consumers for the second year in a row, according to a new poll from Harris Interactive. “Since the change in the portability of phone numbers, switching mobile phones …

Google Powered Search Tool For Pet Owners Launches Google Powered Search Tool For Pet Owners Launches

The American Veterinary Medical Association said today it has launched an online search tool for pet owners powered by Google, called MyVeterinarian.com. Users can search MyVeterinarian.com by zip code to find a vet in their local area. The search results …

Dunkin’ Donuts Launches New Website With A Focus On Local Content Dunkin’ Donuts Launches New Website With A Focus On Local Content
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Dunkin’ Donuts said today it has launched a redesigned website with a focus on local content and social media. The new DunkinDonuts.com features a homepage with localized content, an improved store locator, and the ability for users to connect to …

YouTube And Facebook Favored Among College Professors YouTube And Facebook Favored Among College Professors

The majority (90%) of college faculty use social media in the workplace, compared to 47 percent of employees in other industries, according to a new report from the Babson Survey Research Group and Pearson. The survey of nearly 2,000 faculty …

iPad Gets Businessweek App iPad Gets Businessweek App
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Businessweek said today it has launched a new iPad app called Bloomberg Businessweek +. Bloomberg Businessweek + allows users to access live information on companies, including current stock prices, performance history, and recent news. Bloomberg personalities are also featured via …

Facebook Ups Ad Prices 40% Facebook Ups Ad Prices 40%

The first quarter of 2011 started off strong in the U.S. for online marketing, with search marketing growing 17 percent year-over-year, according to a new report from Efficient Frontier. Facebook advertising is getting more competitive, with Cost Per Clicks (CPCs) …

iPad To Continue To Lead The Tablet Market Through 2015 iPad To Continue To Lead The Tablet Market Through 2015
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Apple’s iPad will continue to account for the majority of the global media tablet market through 2015, according to a new report from Gartner. Because of the popularity of Apple’s iPad, iOS will account for 69 percent of media tablet …

Google Earth Adds New Mountain Features Google Earth Adds New Mountain Features
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Google said today it has added new features to its “Mountains” layer in Google Earth. To view the “Mountains” layer users can check the left layers panel in Google Earth. By clicking on a green icon users can view information …

FCC To Require Mobile Roaming Agreements Between Carriers FCC To Require Mobile Roaming Agreements Between Carriers
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The Federal Communications Commission has approved measure that requires major wireless carriers such as AT&T and Verizon to enter into data- roaming agreements with smaller competitors. The FCC said consumers expect mobile services that will allow them to stay connected …

Blinkx To Acquire Burst Media For $30 Million Blinkx To Acquire Burst Media For $30 Million

Video search engine Blinkx said today it is purchasing online advertising company Burst Media for $30 million. The combination of the two companies will bring Blink’x 35 million hours of online video and TV to Burst’s audience of over 130 …

GameStop Introduces Facebook Store GameStop Introduces Facebook Store
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Multichannel video game retailer GameStop said today it is launching a storefront on its Facebook fan page. GameStop has tapped Adgregate Markets to provide social shopping on its Facebook page via Adgregate’s proprietary ShopFans solution. GameStop, which is ranked #115 …

FCC Launches Redesigned Website FCC Launches Redesigned Website

The Federal Communications Commission (FCC) has launched a redesigned website, the first major update in ten years, that features more social media tools. Visitors to the new beta site can now easily connect with the FCC’s Facebook page, Twitter account …

Netflix Reaches Deal To Stream “Mad Men” Netflix Reaches Deal To Stream “Mad Men”

Netflix has announced it has entered into a syndication agreement with Lionsgate to stream the first four seasons of the AMC series “Mad Men” starting July 27. Additional seasons of “Mad Men” will be available after they have aired on …

Facebook And Android Top Security Threats In Q1 Facebook And Android Top Security Threats In Q1
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In 2011, there has been an increase in the number of IT threats, in the first three months of the year, there was a daily average of 73,190 new samples of malware, the majority were Trojans, according to a new …

AOL PLAY Music App Reaches 250,000 Downloads AOL PLAY Music App Reaches 250,000 Downloads

AOL said today its social music app PLAY has been downloaded over 250,000 times since its launch three weeks ago at SXSW. “Music is a big part of what makes a smartphone a smartphone. But the future of portable music …

Facebook Gets A Social Research Platform For Brands Facebook Gets A Social Research Platform For Brands

Techlightenment, a division of Experian, has partnered with performance-based ad network Adknowledge, to launch as social research platform on Facebook. The Social Research Platform (SRP) can layer opt-in social data of a user’s interests and demographics on top of survey …

More Marketers Turning To Video Advertising More Marketers Turning To Video Advertising
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More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). …

eBay Sellers Get Social Listing Tool eBay Sellers Get Social Listing Tool

eBay developer Sellebrity, has introduced a new tool called “Social Streamer” aimed at helping sellers promote their listings for free on social networks like Facebook and Twitter. Social Streamer works by monitoring how listings change over time due to social …