About Mike Moran

Mike Moran is public speaker, author, and consultant on Internet marketing, serving as Chief Strategist at Converseon, a leading social media marketing agency. Mike is the co-author of Search Engine Marketing, Inc., and author of the acclaimed Internet Marketing book, Do It Wrong Quickly. Mike also writes the popular Biznology newsletter and blog.

Why Zagat Might Be a Smarter Purchase for Google Than Yelp Why Zagat Might Be a Smarter Purchase for Google Than Yelp
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By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant. …

Can Congressman Weiner Teach us About Social Media? Can Congressman Weiner Teach us About Social Media?

Many readers hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are …

Does Internet Marketing Need a Business Case? Does Internet Marketing Need a Business Case?
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Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications …

Will Facebook Kill Google? Will Facebook Kill Google?
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I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. …

When Will Web Analytics Catch Up With Mobile Usage?

A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean by mobile, I can wager that your analytics vendor is …

Site Search: Too Many Results and Not Enough
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I’ve been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site’s search function. We love to talk about Google and search engine optimization, but most of …

Content Marketer or Content Farm?
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You’ve probably been hearing a lot about content farms, the low-rent district for content marketing. Google has avowed a crackdown on content farming, threatening to lower their rankings in search results.

Why Digital Marketing Challenges Everyone
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Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It’s totally understandable. It’s human nature. I am extremely sympathetic to everyone who experiences it.

In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

Google Playing Copy-Cat to Bing

If you have been paying attention to what Google has been doing as of late to improve its user experience, you might be noticing something strange. It seems that almost every time that Google makes an improvement in its aesthetic appeal, it looks more and more like Bing. Remember the short-lived attempt to customize the Google home page recently which has since been removed?

Addressing The Problem Of Bullying On Facebook

Yesterday, Tony Orsini, my son’s middle school principal sent a blunt letter to all parents telling us that we should ban social networks for our middle school children. I was unsure whether it was acceptable for me to print the latter when I got it, but our New York CBS TV station had a headline today, "NJ Principal Asks Parents To Ban Social Networking" in which it prints the whole letter. You should read it for yourself. I respect Tony, but he’s wrong on this one.

Is Twitter Setup For Easy Stalking?

No, it’s not just the bird. And, no it’s not my opinion. One of my teenagers told me that Twitter is creepy. And I saw a recent post by Paul Dunay where his fourteen-year-old’s friends "wanted nothing to do with [Twitter]." Given the meteoric rise of Twitter, how can it be that at least some members of the digital generation have such negative reactions? These very same kids are active in Facebook beyond all bounds of time management, so they are not cyber-shy.

How Newspapers Should Adapt To Digital Era

It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of Google discussed how newspapers must find a mixture of advertising, micropayments, and regular subscriptions to fund their futures. To me, all this talk about how newspapers collect money is misplaced. Instead, I think newspapers must think about how to flourish by remaining relevant in the new digital world.

Facebook Needs To Follow And Not Lead On Privacy Policies

I took last week off, and it was a big week for Facebook watchers. Facebook decided to change its terms of service, putting its millions of users on notice that Facebook owns their data and isn’t planning any opt-out mechanism. Now, to many observers, including Chris Brogan and me, it’s not news that free Web services own the data posted to them, but this Facebook announcement caused a firestorm, and Facebook backed off before the week was out. Watching this play out caused me to realize why Facebook is dumber than Google.

Search Marketing for Non-Profits

Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It’s long (about 70 pages) but it’s a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.

Learning About Movable Type On Twitter

If you’re like me, all you’ve heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they have been up to. And then Twitter brought me together with Byrne Reese, Product Manager of Movable Type and Community Leader of MTOS at Six Apart, maker of Movable Type and other offerings.

Advertising To The Non-Web-Savvy Population

Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he’d type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.

Enterprise Software Up Google’s Alley?

Google is the king of advertising, and it’s made moves toward productivity software, with Gmail and Google Docs. But what about enterprise software, the stuff that powers businesses, even large ones? Does Google harbor ambitions to be an enterprise software player?

Experimentation in Marketing

Regular readers know how much I care about experimentation in marketing.

SiteTruth Wants You to Know Who You’re Dealing With

It’s no wonder that your customers have learned to be a bit wary on the Web.

Spam steals their attention. Scams steal their money. Phishing steals their very identities. Some of your customers are relying on search engines to separate the wheat from the chaff. If your company shows up at the top of the search results, searchers assume that it’s because your company is reputable, but John Nagle thinks Google needs some help.

The Google Analytics Decision

Most of you know that my favorite price for things is "free." (I’ve even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their campaigns.)

Embrace All Methods of Learning About Customers

Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking.

In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.

SEM for Large Companies

I was reading an excellent post today by David Meerman Scott on EMC’s troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I have trouble being too critical because I know what they are struggling with.

On the Fence About Twitter

Maybe it’s all in the tone of voice. When I see the question "What are you doing?" my first impulse is to say, "Oh, I am sorry." It makes me question myself. "Why the hell are you doing that now?"