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About Mike Banks Valentine

Mike Banks Valentine operates the WebSite101 Domain Name Tutorial as well as the Small Business Ecommerce Tutorial and blogs his SEO Commentary at http://RealitySEO.com
Does Your Company Practice SEM And SEO?

At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I’m not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation…

Discussing Issues On Poverty, Through Blogs

"Remember the poor, it costs nothing" — Josh Billings

Shocking Numbers for Super Bowl Ads on Video Sites

The year 2008 brings the Superbowl commercials of about 40 advertisers, running about 60 ads (Anheuser Busch has booked 10 slots and several others have more than one).

GoDaddy’s New Super Bowl Ad

GoDaddy CEO Bob Parsons has revealed, on his "Hot Points" blog, that after 10 submitted spots were rejected by Fox Network, the network has approved and agreed to air the new 2008 Superbowl Ads starring Danica Patrick in a commericial he calls "Spot On" in an apparent reference to all the rejected spots which are "off" because they were rejected.

Online Super Bowl Ad Buzz

It used to be that Super Bowl Commercials would be protectively hidden until game day by advertisers, but they’ve learned the value of online buzz and many are releasing them early to get that buzz going.

MySpace Has Super Bowl Ad Widget

There’s a new official Super Bowl Ads Page live now at http://www.myspace.com/superbowlads .

Grab that OFFICIAL Superbowl Countdown widget and customize it with your own message, then put it on your own profile or blog.

SMX Denver Day 1 Recap

At the end of Day One of SMX Local & Mobile Search marketing conference at the Denver Hyatt, I’m tired of the emphasis on the "Local Search" aspect and want to hear more on the "Mobile Search" half of that equation.

SES – Jim Lanzone Keynote

Day 2 of Search Engine Strategies San Jose 2007 began with keynote conversation between Ask.com CEO Jim Lanzone and SES co-chair Chris Sherman.

Universal & Blended Search at SES

The Search Engine Strategies session on Universal and Blended Search was the highlight of the day at SES on Monday. A great panel made up of a cross section of industry luminaries made for stimulating and varied discussion of one of the biggest things to launch in search for years. Panelist Greg Jarboe of SEO-PR suggested that Universal search is a huge development and rivals the Google Florida update.

SES – PR Train Wrecks Don’t Address SEM

I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad PR as it relates to SEO. Oops, no search discussed here.

Personalized Search Pollutants

I’ll start by saying Thank you Google, for the web history and personalized search idea – which is great in theory, but plain sucks in practice! At least for this searcher.

Google Plus DoubleClick: Truthiness and Trustiness

The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?

SES – Linking Strategies and Link Baiting

If you click the link under the headline of this post, you’ll land on Day 3 of Search Engine Strategies December 6, 2006 held in Chicago. That day included both sessions "Linking Strategies" and "Link Baiting and Viral Marketing Success", just as this current conference in April in New York. Both sessions are marked "Advanced" and suggest that you don’t attend if you didn’t attend the "Basic Linking" session earlier in the week. Nah. Only rank beginners not likely to attend a high end SES New York conference should need the prior session.

Wikipedia SEO: Don’t Spam – Contribute

Because Wikipedia entries routinely show up in the top 5 search engine results at Google, some black hat SEO’s (and a few clueless beginners) realized the value of a link from the online encyclopedia and began link spamming blatantly. So recently Wikipedia posted the "nofollow" tag to all outbound links, purportedly to stop SEO Spam by reducing the value of those outbound links.

SES – Searching for SEO Meaning at MSN Live Search

In the past, I’ve been critical of MSN for not participating in conferences. Today I’m going to be critical of them because they did participate. Steve Berkowitz, Senior Vice President, Online Services Group for Microsoft, was the keynote for day 2 of SES NY 2007 and it is one of the first keynotes I’ve regretted attending. I would have rather slept in.

Google, Marry Me

I’ve decided to take the plunge and ask Google to marry me. If we ever divorce it will be very painful to extract myself from all the connnections and tie-ins and find replacement services and tools. I know, I know – most will say I’m doing it for the money. I can’t deny that the Adsense check every month is nice, but it’s not just the money that has me head over heals in love. It’s being connected on a deep soul satisfying level.

SEO Self-Reflection

SEO articles abound on social media linking strategies. SEO blog posts are legion on the topic of link and widget bait. SEO forums buzz endlessly about reciprocal versus one-way linking. There is no doubt that all of those various types of external, inbound links matter. But how often do we discuss internal linking strategies?

SEO & Accessibility Prevent Lawsuits, Increase Visibility

The WorldWide Web Consortium (W3C), in May 0f 1999, issued Web Content Accessibility Guidelines, which outlined methods of making web content easily accessible to the visually and physically impaired. In those guidelines the W3C stated plainly,

MSN Live Banning Reciprocal Link Exchange Spam

The headline above may be a bit premature as the claimed email received from MSN search team by a SearchEngineWatch forums member has not been acknowledged as coming from Microsoft. A quote:

SEO Job Interview: Ten Tips For Corporate SEO
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Over the past year I’ve interviewed for a half dozen SEO jobs at substantial companies where they’ve decided to stop out-sourcing and bring the SEO position in-house.

Facilitating Social Media Optimization (SMO)

What follows is a Q&A with AddThis.com co-founder Dom Vonarburg.

Don’t Risk Losing Your Business Domain Name!

I Can’t Remember Where I Purchased My Domain Name!

Google Sitemaps For the XML Challenged

Google recently announced a change to their “Sitemaps” program. It went from a protocol meant for Python programmers and XML wizards to a much kinder, gentler (and friendlier to webmasters) program to help get all of your pages crawled and indexed. It’s called “Google Webmaster Central”.

SES: Link Baiting – Experienced Marketers Only

Link building sessions at Search Engine Strategies shows are always popular and draw some of the most substantial crowds from the ranks of webmasters and corporate SEO’s attending conferences.