About Michel Fortin

Michel Fortin is a direct response copywriter and consultant dedicated to turning sales messages into powerful magnets. Get a free copy of his book, "The 10 Commandments of Power Positioning," when you subscribe to his free monthly ezine, "The Profit Pill." See http://SuccessDoctor.com/ now!
How to Get People to Surf into Your Site and Respond

A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience and become quite profitable for those who follow some basic rules. Like all direct response marketing processes, it must first hook a reader’s attention and then move them to take some action. However, the mechanics of that very first page are often ignored. And such Web sites, although some of which get a large number of hits, never seem to produce the anticipated level of response let alone deeper traffic.