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About Michael Southon

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
How To Tweak Your Website For More Sales

There are two pillars to a successful online business. One of them is traffic and the other is sales copy – in other words, your website. That’s what this article is about – getting more sales from your website.

How To Use a Message Sequence to Increase Your Sales

If there’s one thing I’ve learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

10 Tips For Getting More Traffic From Your Articles

Here’s a depressing fact if you sell anything on the web: the #1 reason people go online is not to buy things but to find free information.

But that’s great news – if you write free articles. It means you have a technique you can plug in and use whenever you need more traffic.

Writing articles is still one of the quickest and easiest ways of bringing targeted traffic to your website. Articles will bring you traffic from three sources:

How To Use Articles To Build Your Affiliate Program

Articles are the perfect promotional tool for your affiliates – they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook.

Ten Tips for Getting More Sales From Your Website

1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).

How To Choose the Right Ezines For Your Ads

Do you feel bewildered when you begin an Ezine Advertising campaign?

How To Make Your Resource Box Sell

Ezine Articles – they’re everywhere!

And little wonder. They’re one of the fastest ways of building traffic to your website.

How To Create and Market Your own E-Book
· 2

The Internet presents an amazing opportunity for anyone who knows how to research and write.

There’s masses of free information on the Web – all you have to do is gather it together and package it, and you have an E-Book that people will pay for.

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book sales by making a few minor adjustments to your sales page. Here are 7 ways to increase your E-Book sales:

10 Tips For Promoting Through Ezine Articles

What’s the most powerful marketing technique on the Web? Search Engine positioning? Perhaps. But did you know that some of the most successful web marketers don’t bother much with the Search Engines?

A Guide To Automated Email Marketing

You’ve probably heard the expression, ‘the money is in the list’. It’s become a bit of a clich – but it’s the key to successful web marketing.

10 Tips for Successful Ezine Advertising

If you’re like most people starting out on the Internet, you’ve been along this well-worn path:

Why Aren’t You Writing Ezine Articles?

I’m amazed!

Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.

How To Win The Affiliate Game

Are you frustrated with your affiliate programs?

I used to be. Very frustrated! One day, in sheer desperation, I wrote to one of my affiliate programs and suggested that the market was now saturated with their product – it was no longer possible to sell it.

Why Aren’t They Buying?

You’ve polished your sales page over and over again until it’s gleaming with benefits. You’re getting plenty of traffic. And still – no sales.

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business? Many people would say: “my website”. And that’s understandable – it’s the most visible part of an internet business.

Could This Be The End of Spam?

The war on spam has so far been waged on two fronts: legislation to make spam illegal and filters that prevent spam reaching its destination.

Is Someone Stealing Your Source Code?

That’s a question that worries many people on the Internet. And some people go to great lengths to hide their source code.

The Key To High-Volume Web Sales

The quickest way to achieve high-volume sales on the web is to set up your own affiliate program.

The single most important factor in a successful affiliate program is to make your affiliates your equal partners by paying 50% commissions. Let them see that it is in their interests to promote yours.

10 Tips for Ezine Publishers

1) Many Ezine Publishers use too many styles of separators in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:

++++++ —— ~~~~~~ \ …… ====== ******

This confuses the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easier to read if you use just one or two styles of separator.

Free Articles Boost Affiliate Sales

Free Articles continue to be one of the most effective ways of quickly generating traffic and sales, without paying for advertising.

But how can you use free articles to promote an affiliate link? Putting your affiliate link in your Resource Box is not going to work, for a number of reasons:

- people can easily remove your affiliate ID and just visit the main website of the affiliate program (you get no commission)

- an affiliate link makes you look like just another beginner, instead of an expert with something unique to offer

How To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine articles will bring you masses of free traffic, get you higher listings in the search engines, and raise your profile on the web?

Five Great Ideas For Your Next Article

amazing how quickly free articles can generate traffic – my traffic sometimes triples within 24 hours of releasing a new article.

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled ‘Winning The War On Sp^m’. Unfortunately, the war on sp^m is not being won at all.

In fact, the problem is now so serious that sp^m is shaping up to be the greatest threat to online
marketing.

The threat comes not from sp^mmers themselves, but from the filters that are being used to block them.