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About Michael Pedone

Michael Pedone is the President / CEO of eTrafficJams.com, a search engine optimization and website marketing company <http://www.etrafficjams.com> located in Clearwater, Florida that specializes in getting targeted, eager-to-buy traffic to your site. You can catch him blogging at: <http://www.etrafficjams.com/blog/>.
The Paid Link Reporting Debate
What’s good for the Goose isn’t Good for Google?

Google SEO

Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.

Paid Search Tough to Manage

It’s no secret to those of us who deal with paid search every day that managing campaigns can be a handful.

Google’s 30 Point Penalty?

This is a shout out to everyone involved in SEO who keeps up with the latest trends.

Your Writing Blueprint

Rich guy T. Harv Eker recently wrote a book called Secrets of the Millionaire Mind. In it, he says each of us has a financial blueprint that was imprinted on us by our parents and grandparents in their spoken and unspoken messages about money. In other words, we tend to replicate the money habits we learned in our youth. So what does that have to do with copywriting?

SEO Basic Steps
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Search Engine Optimization Process

You asked, we listenedHere is a basic outline of steps taken to get an SEO project off the ground:

Google May Be In Talks To Buy YouTube

The search engine Google Inc. (Google.com) is reportedly in talks to purchase YouTube Inc. (YouTube.com) for about $1.6 Billion.

Is Confidence in Paid Search Slipping?

Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How’s that for a metaphor?

Yahoo Paid Directory Should You Buy In?
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One of the original search engine companies on the web, YAHOO! has offered its paid directory submission service almost as long as its site’s creation way back in 1994 (that’s considered old in Internet years).

Is Your Site Ready for IE 7?

Microsoft has already released Internet Explorer 7 for voluntary’ download from their website.

In Log-Based Analytics, Money Does Talk In Log-Based Analytics, Money Does Talk

Open source log-based web analytics software makes it easier to make sense of web server logs, but proprietary log-based web analytics software typically takes analytics to another level.

Web Analytics Programs – Hit Counters for Adults

When we were young, we played with hit counters. Now we are grown, we need something more. Log-based web analytics programs are hit counters for adults.

Advertiser Resources – Going Beyond Google

When we think about using paid search to market our products or services, our predominant focus is often the two major players – Google and Yahoo! (in that order).

How Paid Search Skills Translate to SEO

This post is a companion to our recent post titled, SEO skills that translate to paid search. Our theory as that the two disciplines are not that different, although there certainly are some distinctions between the skills we use for paid search versus SEO.

SEO Skills that Translate to Paid Search

Sometimes it may seem that natural search engine optimization (SEO) and paid search marketing are two entirely different animals.

Counting the Hits

Hit counters are very popular with novice web developers, but they lose favor as the developers gain skills. What is a hit, and why are hit counters not for serious developers?

Google Bowling: How Competitors Can Sabotage You; What Google Should Do About It
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Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.

Is Overnight SEO Success Still Possible?

As the owner of a search engine optimization company, I have seen the SEO industry evolve a great deal over the years but never more dramatically than it is right now.

Seven Gifts Your Search Engine Marketing Company Will Love

As the owner of a busy search engine marketing company, I’ve been in the trenches long enough to be able to predict whether a search engine optimization campaign is going to be a breeze or a struggle. When it’s a struggle, it’s often because the client hasn’t provided us with certain crucial elements we need to do our job efficiently.

Debunking Search Engine Optimization Mythology

I just got out of a meeting with a company interested in contracting our search engine optimization services. And once again, I heard the two most common big myths about web site optimization:

Search Engine Optimization Vs Search Engine Submission
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Search engine optimization and search engine submission have been a vital part of doing business online for several years now, but they are still shrouded in myth and confusion. It’s our goal here at eTrafficJams.com to clear the fog and help you get higher rankings, more traffic and better sales figures for your online company.

Seeking a Search Engine Optimization Company? You Better Shop Around!

Most online businesses arrive at this point sooner or later – the point where they decide it’s time to bring in a search engine optimization company.

SEO Wallflowers, Its Time to Hit the Dance Floor

If you’re new to online business, you’re likely just discovering search engine optimization (SEO) and its happy offshoot, targeted web site traffic. Deep down, you know that eventually you’ll have to pay more attention to them but you’re just too busy at the moment.

Keyword Research 101

As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!