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About Michael Murray

Michael Murray is the Web Strategy Thought Leader for World Synergy, a Cleveland, Ohio-based online marketing firm. He frequently writes about the industry and speaks at regional and national conferences. mmurray@worldsynergy.com
13 Ways to Sabotage Your SEO Opportunities
· 6

It’s easy to go awry with Website development – from browser compatibility issues to colors that just don’t work out.

Search engine optimization, an integral part of website – and beyond – is no exception. Often in ignorance, companies cause their own problems or allow issues to endure.

Here are 13 ways you can ruin SEO (but you can avoid these with a little bit of effort):

1. Bring in an SEO specialist after the fact.

How Multiple Online Marketing Efforts Can Succeed
· 4

If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.

Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.

The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.

How could it make any sense to let them operate as silos?

It’s Not Mojo: How to Take the Guesswork Out of Keyword Selection
· 10

Gut instinct and superficial analysis just can’t cut it anymore when choosing keywords, a hallmark of search engine optimization (SEO).

The stakes are high for sophisticated marketers who need to give an SEO program the best shot at success in a competitive marketplace. It can take months to secure premium organic rankings for some relevant words that can bring traffic to clients’ sites. If they pick the wrong keywords, they’re going to waste a lot of everyone’s time and cash.

SEO and the Perfection Fallacy

In conversations, forums and conferences, I continually hear search engine optimization professionals and business executives talking about the so-called “perfect tactics.”

How Lousy SEO Smothers Good Practices

From keyword spamming and bloated page density issues, over-the-top search engine optimization practices can ruin good META and content techniques.

Making the Most of an SEO Competitive Analysis
· 2

Optimizing a website can be a challenging task, but make sure you take a good look at what your competitors are doing online, in order to stay on top of SEO efforts for your industry.

7 Ways to Know that Search Engine Optimization Isnt for You
· 4

Although some companies are excited about beginning an SEO campaign, they may not realize the work an SEO consultant performs means there must be changes on their website. Therefore, some companies may not actually be ready yet to accept SEO into their online strategies.

10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along

Occasionally, SEO firms and their clients step on each others’ toes or get their wires crossed when it comes to conducting business primarily over the Internet. Below are some insights and suggestions for minimizing collaborative errors between clients and their contracted SEO vendors.

Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)

Web site owners need to have realistic expectations when it comes to the world of keyword selection.

How to Manage SEO

When it comes time to start an SEO program, companies should be sure to consider the types of training and knowledge it takes SEO specialists to perform SEO services for their web site, whether it is done through outsourcing or completed in-house.

10 Ways to Make Sure Your SEO Goes Out of its Way for You

If companies are going to work with an SEO firm, they should keep these guidelines in mind if they would like to get the most out of their search engine optimization services. These tips will ensure better service and improve search engine rankings.

How to Make Better Use of Web Site Page Titles and META Data

A special search engine optimization case study on manufacturers shows how any business can do a better job with web site page titles and META data. New case studies explain how to improve them.

An Easy Way Not to Get Banned by Google

To avoid being banned by Google, it’s important to understand how to manage multiple domains. If handled incorrectly, Google may ban a web site for the appearance of duplicate content. A 301 redirect is the key.

Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.