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About Michael Jensen

Michael Jensen is a co-founder of SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data.

Michael started as a web application programmer, and has since managed, developed, and co-founded several web technology companies. His applications are providing document and workflow management solutions to businesses in various industries, from small businesses to large corporations, including several Fortune 500 companies.
LiveFeedback.org Helping Local Businesses

I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.

Problem: Local businesses have difficulties getting online reviews from offline customers.

Presidential SEM

After writing several posts on SEO and the Presidential candidates, I started thinking, what would I do if I ran for President of the United States, in terms of online presence and search marketing.

Recognizing the Best SEM Posts

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

SEO and the Presidential Race

With the Presidential primaries well under way, it’s time for a follow-up to my March 2007 post about how the Presidential candidates rate for SEO.

Google Indexing Sites in 1 Day Again
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I created a new site on Friday, and by Saturday exactly 24 hours later it was in Google’s Index. I posted about this just over a month ago in my post, 7 Steps to Get Your New Site Indexed in 24 Hours.

I had a lot of comments about whether or not Adwords was necessary, so I thought I’d try it again without running Adwords this time. Here’s how it all played out:

Stand-Outs From PubCon

You can read all about the PubCon sessions, but you may not have enough time to go through each session.

Plus, just by reading the recaps it’s tough to find the gems, the nuggets of knowledge, that were shared. So…I thought it would be helpful to share with you what stood out to me as new, interesting, and insightful. Watch out for my rant in the middle.

7 Steps to Get Your New Site Indexed in 24 hours
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Most SEO’s will advise you to buy an existing site/domain (lots of age benefit), but there are times when you need to start from scratch with a fresh domain.

It can sometimes take a couple of weeks to get a new domain indexed by Google (even longer to start ranking!). In order to speed up the process of getting your site indexed quickly, even in 24 hours, follow the steps outlined below:

1) Create 5 pages of content

Skip the “under construction” page and write several pages of real content, at least a few paragraphs.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

Google uses WHOIS Data?

What happens if you leave your title tag blank? It’s a bit embarrassing, but I developed a site for a friend years ago and after a modification to the homepage earlier this year the title tag has been empty (note, I wasn’t doing SEO, just the site).

I noticed this not from looking into the code itself, but from checking some rankings manually through Google. I noticed the listing wasn’t the name of the site or the page, but rather of the company itself!

New RSS Reader by Apple for Windows

You’ve used Google Reader and BlogLines, but have you used Safari? Safari has been my RSS Reader (and browser) of choice ever since its debut years ago, but now its available for Windows as well! It’s not a web-based reader like others, but you can read, search, and sort all of your RSS feeds offline as well as online. Its subtle number count in your bookmark bar keeps you well informed when new content opens up.

Doing Good and Link Bait

I was reading an article (here too) just the other day about how National Amusements, a company that owns 1500+ theaters, gave away free movie tickets (and popcorn and drinks!) for the US armed forces and their families to “offer enjoyment and relaxation, and to keep families together” for the whole month of July.

A Paid Link Disclosure Solution

There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links (big one here, another here, and one more here).

There’s been a lot of postings about it, with a great summary here by GrayWolf at SEOclass.com, some here by GrayWolf at Wolf-Howl.com, more here from Todd Malicoat of StuntDubl.com, more here from Matt McGee of SmallBusinessSEM.com, and another here from Andy Beal of MarketingPilgrim.com.

Get Your Sitemap Discovered Automatically with your Robots.txt File

At Search Engine Strategies New York it was announced that you can now have your sitemap automatically discovered by configuring it in your Robots.txt file. It is simple and easy to do, you’ll just need to know the URL or web address of your sitemap.

Deliver on your Page & Ad Titles

A radio ad I heard the other morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home repair or even picking out appliances. Teach me something!!

Don’t Market to Ignorance!

“Plop, Plop, Fizz, Fizz, I don’t know what’s in it?”

Ten Ways to Make Your Small SEO Firm Look Big

Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough to show that we cared about our business and about our image. Whether you are a business-to-business or business-to-consumer company, looking “bigger” or more professional will help you land bigger clients, and more of them.

Now for my top 10 list of ways to make your small SEO firm look big:

SEO and the Presidential Candidates
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A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates.

Presidential Candidates and Analytics

I thought it would be interesting to look at all of the top presidential candidates and see what they are using for analytics for their site. I visited each site, viewed source, and looked for Javascript code or any other trace of analytics code I could find.

Small Business Ingenuity

A television station who couldn’t afford the $20,000 commercial link for their station enlisted the help of a wok and saved $19,990.

Using Paid SEO Tools instead of Free Ones

If you take a step back and look at it, the SEO industry is rather odd. SEO experts who are paid thousands of dollars by companies will also freely share tips, tricks, principles, pricing structures, and SEO advice.

Elusivity in Internet Marketing

The words “elusivity” (being difficult to describe, detect, or grasp) and “Internet Marketing” are not words I would typically join in a sentence (no one else in the world either). But after doing a tradeshow this last week for one of our companies I found there are many benefits to “elusivity” in marketing, and that these could certainly be applied to Internet Marketing.

Your Customers Aren’t Targets

I heard a great radio ad about radio advertising, which included the following:

Ultimate Guide – Building the Perfect Link

Small Business SEM has an excellent post titled Ultimate Guide to Building the Perfect Link.

Get Your Brand Past the “Did you Mean” in Search

We’ve all typed something in a search engine and the first thing we see is “did you mean” and then an alternative to what we typed. Obviously it can be helpful, unless of course it gets in the way of your branding.