Author Archive for: ‘Michael Gray’

Why It

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis. In case you missed it, here’s the tweet in question

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Why It

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis. In case you missed it, here’s the tweet in question

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Search Engines and ClickStream Data

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why.

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A Look at Social Signals in Search

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking at and what are some ways we can leverage to our advantage?

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How to Increase Your AdSense Earnings

When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement.

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Benefits Of Offering Contests and Prizes On Twitter

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.Since this wasn’t a planned event I don’t have the exact numbers but you can see from the graph below I gained about 300 followers

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Is The Blogher Conference Sexist?

To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and sexist pigs you started out with the goal of overcoming.

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Another Facebook Faux Pas

C’mon Facebook I really thought we had moved past this

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Recap Of SMX Advanced ’08

Now that I’m back from SMX advanced and have had a few days to catch up I’ll share my thoughts.

I had some client meeting to take care of, and some interviews and videos to shoot, so I didn’t get to as many sessions as I’d like to but I’ll talk about what I did see.

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Selling Out Our Control Of The Internet

I apologize for the liberal quoting of Matt Cutts comments over on sphinn, but I think it’s important to understand the ramifications of something like this:

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Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

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SEO Does Have A Future

Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to take on in house positions, all during a shrinking economy and a recession, the future is looking pretty bright for SEO …

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