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About Michael Gray

Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales.
SMX Social Media Conference

Last week I attended the SMX Social Media Conference in Long Beach California, here are some of my thoughts about the event.

Do We Need SEO Standards?

While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.

No Stopping Google’s Domination

So Jason is predicting that “Google will have 90% search market share in the US one year from now“, and while people may cringe at that thought, I don’t think it’s a completely unlikely scenario.

Trust and Authority in Google’s Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters.

For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.

 

Case and point the SERP for [Green Real Estate] screen shot below:

Google Loose with Editorially Approved Links

In an earlier post I chastised Google for giving straight links to partners, However now I’ve found a whole bunch more…

Google Not Following its Own Paid Link Rules

One of the more entertaining aspects of the entire paid links debate is Google is pretty quick to dole out the punishment, even though in many cases they haven’t taken the time to get their own house in order.

Social Suggestions for Google Reader

I know Google’s been trying to get more involved in the social game, but here are a few suggestions on how they can make the integration a little more seamless, and I’m totally name dropping Mihai Parparita so he catches this one ego surfing.

 

Currently when you mail yourself something you get this at the bottom of the email

Google Not Perfect With Duplicate Content
· 2

Think Google is a good as they would have you believe they are about detecting duplicate copy, then take a look here [fireproof safe with power]. Since result two links to result one I’d say result two is probably the original and Google got it wrong.

Compete Still Wet Behind the Ears?

I actually like Compete I think it’s quite a bit more accurate than Alexa or other competing services, however when I see comments like this on their blog it makes me question some of their conclusions:

How Stumbleupon’s Beating Google, Yahoo & MSN

Stumbleupon is one of may favorite social media sites, Not only can it drive traffic that matches or often exceeds that of Digg, stumbleupon users are much less critical/confrontation/judgmental than the typical Digg user.

Digg Security Hole Promotes Story with a Couple Votes

If you were lucky you managed to see a Digg security hole get exposed on September 12th

Below is a screen shot of the digg home page with 2 votes. The screen shot shows 5 but that because it was taken after a refresh

Spotting Trends with Social Media

One of the often overlooked aspects of social media is that it can often be seen a pointer for developing and emerging trends.

Blogging & Paper Clips

I was reading two posts yesterday that you would think were completely unconnected, however were really amazingly close in concept.

The first comes from Seth’s Godin who writes

Social Media & B2B

One of the people I met a SMX was Lisa Ditlefsen of SEO Chicks (did I mention I totally need an SEO Chicks shirt for when I start video blogging again). During the SMO session she asked a question about how to use social media for B2B clients.

Google’s Paid Link Reporting

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.

You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:

Google Adwords Account Snapshot Page

Hey Google Adwords I like the new snapshot page as a concept but it needs a little improvement.

Making a Living Blogging

Today’s question comes from Joe Tao who asks:

“Is it a truth, based on your experience, that anyone can make a living blogging if they understand how SEO works”

OK it’s a bit of a big question, but the short answer is yes. However you will need to have a game plan, and here’s how I’d approach the problem.

How Easy Is it to Consume Your Content?

I was reading Small is the New Big by Seth Godin, and I came up wit the following question, “how easy do you make it to consume your content”?

Google’s Love Affair with Wikipedia

Much has been said about Google algorithmic favoritism for Wikipedia. I was working on a project this weekend about celebrities, and wikipedia’s dominance in the SERP’s was nothing less than astounding.

Learning From Leading Edge SEO Bloggers

Here’s a question what are you learning from leading SEO and internet marketing bloggers? Are you hoping one of them drops a thinly veiled, or rather obvious tip that will let you set a “virtual cash machine” on your front lawn? If you are you just might be ignoring the real pearls of wisdom that are right there in the open.

Another List of Blogging Mistakes

In no particular order here are a list of blogging mistakes I’ve made (and wished I didn’t) or have watched friends make (and secretly laughed at them wished they didn’t).

Bad Plan and a Bad CMS Implementation

One of the biggest mistakes really large publishers make today is doing SEO like it’s 1999. They throw up hundreds, thousands, and sometimes millions of pages, with the belief that more is better. This has grown exponentially with web 2.0 and blogging apps and cross-tagging, listing and publishing content in multiple spots. Here’s an example that’s pretty typical of a problem I see with alarming frequency.

You’ll Never Be Paris Hilton…

Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro.

The interesting bit of information was:

Is There a Digg Auto-bury Feature?

After doing some extensive testing and empirical data gathering over the past two weeks I am 99% convinced there is a digg auto-bury feature. Certain domains are flagged to be automatically buried and removed from the normal voting system with as little as one vote and within few as few hours of getting in the queue.