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About Michael Gray

Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales.
Google+ Sucks Despite All the Free Hippie Love Google+ Sucks Despite All the Free Hippie Love
· 3

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently …

Why You Can Almost Guarantee Google is Using Your Analytics Data Why You Can Almost Guarantee Google is Using Your Analytics Data
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While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than …

How to Create a Local Twitter Account How to Create a Local Twitter Account
· 1

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining …

Linkbait and Content Marketing – What Are Your Goals? Linkbait and Content Marketing – What Are Your Goals?
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One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to …

Linkbait Failure – Not Understanding the Need For Instant Gratification Linkbait Failure – Not Understanding the Need For Instant Gratification
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Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it …

Does the Number of Ads on Your Website Affect Your Linkability? Does the Number of Ads on Your Website Affect Your Linkability?
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Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the …

How Often Should You Update Evergreen Content? How Often Should You Update Evergreen Content?

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no. …

How to Make Your Website Look More Legitimate How to Make Your Website Look More Legitimate
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In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not a national, regional, or local brand, here are some steps …

How to Optimize Your Images For Search Engine Traffic How to Optimize Your Images For Search Engine Traffic
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The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be …

Using Living URLs for Seasonal Content
· 1

I’ve mentioned incorporating living URL’s into your SEO strategy before.  Now that I have been experimenting with them for a while, I have some tips about using them a little bit more intelligently. If you read fashion magazines, you know …

Let’s Talk about Keyword Density
· 3

Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is it. As with most things in SEO, the answer is … it depends…

Sherman, set the Wayback Machine to the Interwebz circa 2001 …

Why It

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis. In case you missed it, here’s the tweet in question

Why It

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis. In case you missed it, here’s the tweet in question

Why It

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis. In case you missed it, here’s the tweet in question

Search Engines and ClickStream Data
· 4

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why.

A Look at Social Signals in Search
· 1

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking at and what are some ways we can leverage to our advantage?

How to Increase Your AdSense Earnings
· 3

When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement.

Benefits Of Offering Contests and Prizes On Twitter

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.Since this wasn’t a planned event I don’t have the exact numbers but you can see from the graph below I gained about 300 followers

Is The Blogher Conference Sexist?

To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and sexist pigs you started out with the goal of overcoming.

Another Facebook Faux Pas

C’mon Facebook I really thought we had moved past this

Recap Of SMX Advanced ’08

Now that I’m back from SMX advanced and have had a few days to catch up I’ll share my thoughts.

I had some client meeting to take care of, and some interviews and videos to shoot, so I didn’t get to as many sessions as I’d like to but I’ll talk about what I did see.

Selling Out Our Control Of The Internet

I apologize for the liberal quoting of Matt Cutts comments over on sphinn, but I think it’s important to understand the ramifications of something like this:

Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

SEO Does Have A Future

Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to take on in house positions, all during a shrinking economy and a recession, the future is looking pretty bright for SEO …