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About Merle

"Must Have Marketing Resources" Ebook by Merle is loaded with VALUABLE online resources you need to know about, when it comes to running your web business. Get your copy now at ... http://mcebook.mcpromotions.com
Google Brings “Commercials” to the Web with Video Ads

If you’re a Google Adsense Publisher or participate in Google’s Adwords program, by now you’ve heard the news that they’re now offering “video ads.” That’s right! Now you have the option of text, image and video ad formats.

Linking Strategies: To Buy or Not to Buy

Buying text links for your website is a highly controversial subject online. Like it or not, approve of the practice or disapprove, it does exist and there are many website owners who are doing it.

Yahoo Search Marketing Offers Service for Travel Vendors
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If you promote any kind of travel services online you’ll wan to pay attention. Yahoo Search Marketing (formerly Overture) has launched a new program called “Travel Submit”.

Google: The ‘Big Daddy’ of the Blogging World

It seems like every time you turn your head these days you hear something about Google. Definitely a force to be reckoned with, Google is king online. Although they’re known mostly as a search engine, they provide many other helpful services to today’s website owner.

“The New Kid in Town”: MSN AdCenter

If you use Google Adwords or Yahoo Search Marketing (formerly known as Overture) for your pay per click advertising, you’ll want to "listen up".

There’s a new competitor on the scene "MSN Ad Center". Microsoft’s pay per click program is called "MSN Keywords" which is the first of several advertising options they have planned.

Google’s Site Targeting: Giving Control Back to the Advertiser

If you use Google’s Adwords program you know that in the past you had no control over where your text ads were displayed. By adding “site targeting” Google has finally given control back to the advertisers.

Navigational Options for Your Website: Choose Wisely

So you’ve decided to it’s time to revamp your website’s navigation, or maybe you’re putting together a new site and are trying to decide the best navigational menu to use

The Art & Science of Obtaining Inbound Website Links

Ever wonder how to build incoming links to your website? In the “old days” you would simply find a site related to yours and ask for a link. In today’s “what’s in it for me?” society, it’s not that easy anymore.

Yahoo Publisher Network: Another Way to Have Your Website Earn Its Keep

Have you ever wished for someone to come along and compete with “Google’s Adsense Program”? With the launch of “Yahoo’s Publisher Network”(YPN) you could say that some wishes really do come true.

Ask Jeeves Not to be Left Behind in Pay Per Click Race

Pay per click advertising is big business online. The two biggest players are Google Adwords and Yahoo’s Search Marketing (formerly known as Overture, and before that Goto.com).

PodCasting 101:

Everywhere you turn online these days you hear the word “podcast” or “podcasting.” No, it’s not some broadcasting method used by Martians, even though it might sound like it. A Podcast is just an audio file that is syndicated via an RSS feed, that you download and listen to with your computer or a portable device such as an iPod.

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.

So You Want to be a “Google Advertising Professional”

If you consider yourself a Google Adwords Expert and handle your own or other Adwords accounts for clients you may want to become a “Google Advertising Professional”.

PayPal Alternatives: “Do You Have a Backup Plan?”

Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credit card from your customers.

“Need Help? You Might Want to Consider Outsourcing”

Running your own online business can take a lot of your time. You have to wear many hats and perform many tasks: including accounting, web design,marketing and promotion. This is not to mention constantly coming up with new content for your site or to distribute it in article format for free publicity.

Even Search Engines Know the Value of Blogging

You can’t look very far online without seeing a weblog, or blog. They’re increasing in popularity and many companies are starting to use them to communicate with their customers about latest projects or new products in a “human voice.”

PayPal: the Grand Daddy of Online Sales Transactions
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I love PayPal. They’ve been doing business online almost as long as I have, and they’re constantly improving and adding new features to their service.

PPC ClickFraud: It’s a Bigger Problem Than You Think

Pay per click search engine advertising is one of the most popular ways to promote a website.

Blogger Secrets: Things You Probably Didn’t Know

Blogging is a pretty popular activity online these days. It’s a great way to connect with your audience on the Web and create a sense of community.

Do You Need a Content Management System?
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If HTML isn’t your thing and you’re planning a website with lots of content, you might want to consider using a “Content Management System,” also known as CMS. With CMS, content is stored in a database away from the site’s templates, which makes it impossible to destroy the design structure of the site when editing.

Advertising: Coming Soon to a Blog/RSS Feed Near You

Advertising has always been part of our society. Online it’s no different, and the number of ad options seems to increase daily. The latest target of advertisers is Blogs/RSS.

Search Engine Optimization & Copy Writng a Winning Combination

There are plenty of ebooks that purport to teach you how to write copy for the Web or put together a website that the search engines will love. But every once in a while, something special comes along that makes you sit up and say “nicely done.” This is the case with Karon Thackston’s “CopyWriting Course” and Jill Whalen’s “Nitty Gritty of Writing for the Search Engines.”

How to Integrate Clickbank Affiliate Links Into Your Website
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If you’re trying to make money online, you either have to have your own product/service or promote someone else’s. Usually this is in the form of what’s called “affiliate programs.”

Contextual Advertising: Is it Right for You?

If online advertising had fads, contextual ads would be the latest “in thing.” Also known as “content targeting,” they seem to be “popping up” (no pun intended) all over the Web. From news sites to privately owned websites, everyone and his brother seems to be dipping his “toe in the water.”