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About Matt Hockin

Article by Matt Hockin, of Interactive Marketing, Inc.

Interactive Marketing, Inc. assists business owners with increasing their growth and profits with cost-effective, high-ROI sales and marketing strategies.

http://www.interactivemarketinginc.com/
Using Free Publicity to Build Your Web Site Links and Traffic

So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.

Organic SEO vs. PPC Advertising
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When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.