Author Archive for: ‘Mark Simon’

Developing Social Strategies For Clients: Thinking Beyond Facebook

Developing a solid social media strategy for a client of your firm isn’t easy. Unfortunately, when the term “social media” comes up in a meeting with a prospect, the reaction is all too often “yes – we tried Facebook, spent a lot of money, built a pretty page, got 1,000 likes, and now we’re done.” I’ve found that it’s valuable …

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