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About Mario Sanchez

Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an internet marketing content site packed with useful articles and resources, and SEO Tutorial (http://www.seotutorial.info) where you can learn the basics of search engine optimization in four easy steps.
Do-It-Yourself Search Engine Optimization – Part 1: Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

Create Printer-Friendly Web Pages

Reading from a computer screen is uncomfortable, so users may often want to print the page they’re viewing. The problem is that web pages don’t usually lend themselves to print.

Optimize Your Graphics for the Web

Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth.

Adding Search Funtionality To Your Site

Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists of options. Your users can just type in a few keywords for what interests them, and within seconds they are shown to the exact pages on your website that are relevant.

Creating Printer-Friendly Web Pages

Reading from a computer screen is uncomfortable, so users may often want to print the page they’re viewing. The problem is that web pages don’t usually lend themselves to print.

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:

Common Sense Advice for Search Engine Optimization

Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:

Six Ways to Make More Money With Affiliate Programs

Affiliate programs are one of the web’s most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn’t have to spend a dime unless a visitor purchases something.

Promote Your Business for Free with a Signature File

Email is a great way to promote your business.

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.

Send Eye-Catching HTML Web Pages by Email

A few years ago, email programs didn’t support HTML (the standard for formatting text on the Internet, and the most widely used medium to create web pages). If you wanted to send an email message, you were limited to plain text and only one font type. Nowadays, however HTML support among email programs is almost universal: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora, Yahoo Mail, and Hotmail all support HTML.

Domain Names Explained

So you want a domain name… You want your very own “yourcompany.com” Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don’t know where to start. Let’s start from the beginning.

Make Your Small Business Look Big

Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.

Optimize Your Graphics for a Fast Loading Site

Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you’ll have to pay extra.

How To Use PDF Files On The Web

Acrobat PDF is perhaps the best format available to create printable documents, since it is optimized for letter sized sheets of paper.

Create an Automatic Redirection Page

Many novice webmasters launch their websites without having their own domain name or a commercial web host. Instead, they rely on free hosts, using a sub-domain (such as: yoursite.freehost.com or www.freehost.com/yoursite) as their website’s URL.

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available.

Five Web Marketing Myths Exposed

Myth No.1: Build it and they will come
Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.

Make Your Web Pages Easier to Read

Computer screens are hard on the eyes, and their limited size forces users to scroll. This makes reading online harder, slower and more uncomfortable than reading on print. Following are a few simple tips that you can follow to make the experience of reading online easier to your visitors:

Five Common Web Marketing Myths Exposed

Myth #1: Build it and they will come

Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.

Create User Friendly Confirmation Pages

Including a form on your website is the best way to get feedback from your visitors.

The Web Page Width Dilemma

With so many different resolutions (640×480, 800×600, 1024×768, etc.), browsers (Internet Explorer, Netscape, etc.), and platforms (Windows, Mac, etc.) in use, it is very difficult to design a page that looks good (or at least looks the same) in all configurations.

Brand Your Website’s URL With a Favicon

Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?

The Importance of a Good Web Page Title

Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the page title is the only way that many visitors will be able to identify and find your page. A good title can therefore increase the traffic to your site.