About Mario Sanchez

Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an internet marketing content site packed with useful articles and resources, and SEO Tutorial (http://www.seotutorial.info) where you can learn the basics of search engine optimization in four easy steps.
301 Redirects and Search Engine Optimization

There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users’ bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.

Email Newsletter Format: HTML or Text

An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.

Add-On Domains, Parked Domains and Sub-Domains

Once you have a website up and running, you may want to launch other websites. The default way to do it is to register new domain names and open new hosting accounts. However, opening new hosting accounts can be expensive, especially if you still have plenty of free space and bandwidth available in your original account. Fortunately, it is possible to share the web space and bandwidth of your original account among different sites.

Autoresponder Basics

What is an autoresponder? An autoresponder is simply an automated email program that responds to an incoming email automatically, with a pre-written message.

Permission Email Marketing: Single vs. Double Opt-In

The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term success of your business.

Accepting Payments Online: Merchant Accounts vs. Third Party

If you want to sell online, you need to be able to accept credit card payments. The traditional way is to open a merchant account. However, opening a merchant account is expensive, especially for small businesses who are just starting.

The Case for Minimalist Web Page Design

With the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse them in web page design.

Flash Web Design: Pros and Cons
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Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.

Web Space or Bandwidth: Finding the Right Balance

Before you choose a hosting plan, there are many things to consider. Two of the most important are the Web Server Space and the Data Transfer Allowance (also called bandwidth) that you will need. Web hosts will usually try to lure you with either a large amount of Web Space or monthly Data Transfer Allowance. Though the best case scenario would be to have plenty of both, most hosts tend to offer more of one and less of the other, so you will have to find the right balance.

Website Navigation: The Shopping Mall Analogy

Your website’s navigation tools and techniques should basically give users the answer to three questions:

Do-It-Yourself Search Engine Optimization Part 2: Web Page Optimization

Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must complete to optimize your page:

Google Cracks Down on the SEO Industry

As this week comes to a close, there is no doubt that the most significant development in the Internet marketing world was Google’s latest update and algorithm change, undergone around the third week of November, and dubbed by the search engine community as “Update Florida”.

Google AdSense Program Review
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Google AdSense, Google’s advertising program that lets webmasters display ads from Google’s extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers’ links.

Link Anchor Text and Search Engine Optimization

For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.

Cascading Style Sheets Basics

If you’re not a web designer, but have nevertheless experimented with HTML or popular editors like FrontPage to try to build a website, if you didn’t use cascading style sheets you probably came across most of the common problems that cascading style sheets were created to solve.

Get Your Branded Email Address Even Without a Website
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If you own a small business and don’t have your own domain name, you are probably still using the email address provided by your Internet Service Provider (ISP) or one of the free email services on the net.

Understanding Your Website’s Traffic Statistics
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If you want to know how much traffic is coming to your site, which pages are bringing the most traffic, where are your visitors coming from, and when is traffic coming in, you just have to analyze your website’s statistics.

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it’s not the best one. If this sounds strange keep reading.

How to Create Good Custom ‘404 Error’ Pages

When visitors to your site misspell your URLs, or follow broken links to your pages, their browser will display a ‘404 Error’ page that will tell them that the page they were trying to access does not exist. At this point, they will most likely leave, rather than trying to guess how to get to their intended destination.

Google PageRank 101

PageRank is Google’s proprietary system for ranking web pages according to importance. PageRank (PR from now on) is a grade (on a scale from one to ten) that Google gives a page after performing a series of elaborate calculations (Google’s PageRank algorithm) that take into account the page’s content, and the number and quality of pages linking to it.

50 Surefire Web Design Tips
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Tips to brand your website

Include your logo in all pages. Position it at the top left or each page.

How to Increase Your Newsletter Subscription Rate

You’ve finally launched your free newsletter. You’ve put together the content, found a good mailing list host, and have listed your newsletter in all the ezine directories you could find. What else can you do to increase your subscriber base? The answer is actually quite simple: you’ve got to know how to ask.

Pay Per Click Search Engine Basics

Pay per click search engines let you set up an account with an initial deposit, and then bid for the top positions in the search results pages for keywords or keyphrases that you are interested in. Your bid will typically be set in cents or dollars per click. When a prospect clicks on your link, you are charged the amount of that bid.

How to Host Several Domains Under One Hosting Account

If you operate several websites, each with its own domain name, signing up of separate hosting accounts can be an expensive proposition. Even if your hosting company offers the add-on domain feature (which will allow you to add different domains to the same hosting account) you will be charged a monthly fee for each domain you add, sometimes costing almost the same as your full hosting fee. The solution is to open a reseller account.