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About Manoj Jasra

Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
Leveraging FeedBurner Stats

A good reason to use FeedBurner to manage your blog or site’s feed is the subscriber data you get along with it. It’s nice to be able to see how many subscribers your site gets a day but you can also leverage the subscriber details to attract more subscriptions to your feed.

Interview – FeedBurner CEO Dick Costolo

Dick Costolo is the co-founder and CEO of FeedBurner. Previously, he co-founded and was CEO of Spyonit.com.

Interview with ClickTracks CEO John Marshall

Last week I got the opportunity to speak with the CEO of ClickTracks John Marshall. During the interview I was able to get his views about topics such as the Web Analytics Industry and J.L. Halsey’s acquisition of ClickTracks.

B2B: Know Your Roles

When providing services such as Search Marketing strategies to large B2B tech firms you will find that there are several levels of management to please (this is the case for many large corporations).

10 Most Popular Free Google Apps

Google offers so many useful tools, many of which are absolutely free and sometimes it gets difficult to stay on top of of them.

Google PageRank Update

According to WebMastersWorld Forum there is a Google PageRank update happening right now.

Interview with Google Analytics’ Senior Manager

On Thursday, September 21st I had the pleasure of interviewing Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:

Analyticstool.com Review

A marketing rep from AnalyticsTool.com sent me an email this past week wanting me to check out their free analytics product.

Blog Equivalence of Page Rank

Over the years people have come to rely heavily on Google’s Page Rank as an indicator for a site’s authoritativeness. It’s still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there’s a whole lot more to it.

Yahoo Search API Getting More Accurate

Yahoo, MSN and Google all provide powerful web search APIs so that developers can build custom applications.

Useful Excel Data Collection Tip

If you’re in the Web Analytics/SEO industry you will often find yourself trying to copy data into excel from other sources (Keywords, Search Engine Stats, etc…). An article posted at Text Link Brokers makes importing data into excel VERY simple.

ClickTracks: Web Analytics Sins Exposed

On September 18 and 19, 2006–next Monday and Tuesday, ClickTracks Founder and CEO John Marshall will present a class entitled “Web Analytics Sins Exposed.”

Blog Stats Addiction

Check out Jonathan Nelson’s blog today becuase I will be guest blogging for him over at Search N Sniff.

Successful Blog Promotion

Before employing a blog strategy such as employing guest writers, it is important to establish yourself and your blog before inviting guest writers to appear.

Web Analytics World: Celebrity Writer Week

At Web Analytics World, I am very proud to feature Celebrity (guest) writer week.

Omniture Announces SiteCatalyst Version 13

Omniture is set to launch version 13 of their popular Web Analytic Software. This latest release will include features geared towards Web 2.0 as well a self configurable console.

ClickTracks Sold!

Web Analytics Company ClickTracks has recently been acquired by J.L. Halsey Corp.

StatCounter Integrates with Google Maps

Something I do everyday is log-in to StatCounter to see how some of my sites are doing, today I received the following message:

VisiStat vs. Google Analytics

I first came to know about VisiStat when I read about them automating web analytics implementation on PR Web. Intrigued by that idea, I wrote a quick blog post talking about it and was quickly contacted by a marketing rep wondering if I wanted an extended trial version.

SEMPhonic – New White paper on Functionalism

SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.

Measuring Visitor Engagement and Behavior

Are you Measuring Visitor Engagement and Behavior?

Analytics Analysis for Search Marketers

Attending Omniture’s Web Analytics Summit has made me realize the extent of segmentation and analysis an analytics suite can provide for an organization.