About Manoj Jasra

Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
Google Index Update?

On Wednesday the SE Round Table Blog noticed a thread on WebMasterWorld regarding a potential Google Update. Matt Cutts did comment saying he was sure that an update was not happening.

I’ve noticed my blog hit with a few changes in Google over this last week. I say hit because the changes were not positive. Here are my symptoms:

Europe and Web Analytics

I caught up with Lars Johansson earlier this week to discuss Web Analytics in Europe.

SEMPO Institute Live

Today Search Engine Marketing Professional Organization (SEMPO) officially opened the doors to its very own SEM Training Institute.

Google Analytics and Checkout

Google has always been the best at having full integration within its suite of products.

Using Analytics to Find Hidden Nuggets

We rely heavily on Analytics at Enquiro and one of my favorite tasks is to dig into a client’s analytics in order to find “nuggets” which will help the client succeed in their online marketing efforts.

Strategy for Managing News

What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.

Accurately Predicting Potential Website Traffic

Wouldn’t it be useful if your SEM company could accurately predict how much organic search traffic they could get your organization?

Askville From Amazon
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Google Answers has come and gone while Yahoo Answers is still going strong.

Beyond Traditional SEM

2006 brought us strategies in online marketing that went beyond traditional SEM tactics.

Detailed Ask X Review

Earlier this week Ask was testing a new search interface dubbed Ask X. The most insightful review I found was on Marina Garrison’s Blog Search Tank.

Experts on Web Analytics

Starting Tuesday I am going to begin a multi part series in which expert Web Analytics Analysts from the industry will explain the “pains” they hear most about from their own clients.

Search Happenings November 2006

You’ve probably heard of Top 5 or Top 10 lists but probably not Top 7. This the spin of uniqueness SEO Space has done for their latest post: Top 7 Search Happenings November 2006.

Update At Google

According to Seroundtable.com and WebMasterWorld Forum there seems to be a small update going on over at Google known as a data refresh.

WebTrends Marketing Warehouse 2.0 WebTrends Marketing Warehouse 2.0

WebTrends Inc recently launched version 2 of their powerful on-the-fly behavior analysis and real-time visitor segmentation product – Marketing Warehouse

Text vs Images

Cory Bates over at UseTube recently conducted a small usability study which focused on user experiences on 2 different pages (simple text based vs. graphical intensive). Both pages had corresponding call to actions and at the end of the study users rated their experiences.

WebSideStory Publish 4.0

Late last week WebSideStory announced the release of their latest On Demand CMS system which integrates directly with HBX Analytics.

New Enquiro Eye Tracking Study

Enquiro’s original study used eye tracking technology to quantify what user interactions with the Google search results page looked like.

Measure Influence With BuzzLogic

Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the success of their marketing and advertising efforts over the Internet. Through its unique algorithms BuzzLogic is able to provide the ability to measure these items across various segments such as: Public Relations, Corporate Communications, Blogging, Brand/Product Marketing…

Sponsored Campaign: The Real Cost

Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored B2B regarding how to find the Real Cost of a sponsored campaign.

14 Web Analytics Vendors

At the Emetrics summit Avinash Kaushik of Intuit went around to the various web analytics vendors and asked them all the same 2 questions:

Comparing Feed Readers

A couple weeks ago I wrote a post talking about how I used my FeedBurner stats to discover that Bloglines and NetVibes were the most popular feed readers used on my blog’s feed (Newsgator was very popular too). Recently, InformationWeek had a great post comparing 2 of those 3 (Bloglines and Newsgator) as well as Google Reader.

AJAX with Clickscapes

The Web Design Firm Preation has recently released a new analytics product called Clickscapes which tracks visitors’ activity on a website through the use of click tracking and heatmaps.

ClickTracks Deals

ClickTracks is offering a discount on both ClickTracks Analyzer and ClickTracks Optimizer.

IE losing to Firefox?

This is the case for my blog anyways…