About Manoj Jasra

Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
HitBox, Omniture & WebTrends Popularity HitBox, Omniture & WebTrends Popularity

While comparing web analytics products on Google Trends yesterday I noticed that WebTrends has always had a strong presence in terms of search volume but over the last 6 months to 1 year Omniture has really started to make its presence felt.

Must Reads in Search Marketing for This Week

Tomorrow is Good Friday and therefore a stat holiday so I am wrapping up this short work week with the most interesting stories I have read in the Industry:

2 New Features from Compete

Compete (of Compete Inc) is set to release 2 new reporting additions to their competitive analysis tools suite. Known as "Attention" and "Velocity" these features will be free of cost to all users.

Guy Kawasaki Keynote in Kelowna

I’ve heard great things about Guy Kawasaki’s speeches and presentations and yesterday I had the opportunity to experience it for myself.

SEM’s Future: What WILL and WILL NOT Matter

The SEM Industry is rapidly changing, this includes the search engines (their SERP algorithms and spiders), SEO Tactics, and SEM Strategies. Off the top of my head I have come up with 5 things that WILL NOT matter in SEM in the future and 5 things that marketers should stay on top of.

Google Tests Yellow Backgrounds for AdWords

Earlier this month the JenSense Blog reported about Google Testing yellow background on sponsored ads above the search results.

Today I am noticing similar results (see/click image below). It’s amazing how much more the top sponsored ads standout compared to the rest of the page.

CMS Watch to Release Web Analytics Report

This news release ties in perfectly with my post on the Web Analytics Comparison Guide last week:

Addicted to Blogging

I think I have officially got my wife hooked on blogging. Earlier this year she started a blog called Aditi World and now she is always looking for tips and insight in order to grow her daily traffic numbers and subscribers. Every evening you can find us battling for use of the computer so we can update our respective blogs.

Interview with Compete Inc. Co-Founder

Late last week I had the pleasure of catching up with Compete, Inc’s CTO and co-Founder, David Cancel. During this time I had the opportunity to chat with David about the history of Compete Inc and got some insightful background on their product Compete.com. Here’s how it went:

Around the SEM World – Personalized Search

"Around the SEM World" is a new monthly series I am starting in which I will ask professionals around the SEM Industry their thoughts on the hottest topics during the given month.

SEMPO Elects Board Members for 2007

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year’s board of directors.

PreFound Search Engine Releases New Site

PreFound announced today that they are releasing a new version of their "community-oriented" search engine. New enhancements to PreFound include:

Page Load Times Update

In my original post I mentioned that in order to help reduce my blog’s load time I often use Web Page Analyzer and Octagate SiteTimer.

Since that post I have received a couple more suggestions for tools to use in order to help reduce Web Page Load Times.

Maven Selects WebTrends for Online Video Analytics Maven Selects WebTrends for Online Video Analytics

Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.

FeedBurner Headline Animator Overhaul Continues

A week and a half ago FeedBurner added the ability for users to see the amount page views their headline animator widget received.

Yesterday they continued the overhaul by making it easier for users on Myspace, TypePad, Blogger, Wordpress and various email programs to incorporate the headline animator into their desired framework.

ClickTracks Releases Version 6.5

ClickTracks is ready to release version 6.5 of its Analytics software, "designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites."

Who’s Going to Emetrics London?

One of the biggest conferences in terms of Web Analytics, the Emetrics Summit, is quickly coming up at the end of March (this time in London). 

Blogger Face-Off

The Daily Blog Tips blog has just released the first of its Blogger Face-Off series. This is where 2 bloggers are asked the same questions and their answers are posted side by side. This week the Daily Blog featured 2 very popular bloggers: Jeremy Shoemaker and Darren Rowse.

Click Fraud and Web Analytics

Gord Hotchkiss recently wrote an excellent article for Media Post’s SearchInsider explaining click fraud from Google

IP Labeling Added to StatCounter

StatCounter has made yet another addition to their web analytics framework by adding the ability to label IP addresses that visit your site.

Here’s the offical post from the StatCounter Forum:

How this gives value to users:

- Help you identify click fraudsters

No Mobile and Video Advertising Budget

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies.

Here are some key points found from the study:

Load Times for Web Pages

I have been experiencing slow website load times over the last little while so I thought I’d investigate and find out what the causes were.

The first tool I used was: Web Page Analyzer which has the ability to analyze all the various components and code blocks of a website. The main areas of importance include:

– Page load time at various Internet connection speeds
– The size and number of objects within the specified page

Kaushik Challenges ClickTracks

Avinash Kaushik has challenged Web Analytics vendor ClickTracks to release more advanced features of their free analytics product: ClickTracks Appetizer. In exchange Avinash will be teaching next week’s ClickTracks Seminar: online marketing and web analytics techniques

Google Analytics Help

Keyon Hedayati over at the Google Analytics Blog has posted about a useful option for a Google Analytics Resource: The Google Analytics Forum.