About Manoj Jasra

Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
SES San Jose 2008 – Where’s Money For Search Going?

Day 1 at SES San Jose. I’m here as part of SEO-PR’s crew, interviewing speakers for the SES Conference Youtube Channel.

Canada Finally Receiving iPhone
The long awaited iPhone is finally coming to Canada as well as over 20 other countries on July 11th.

Enquisite Receives From The Entrepreneurs Fund

Enquisite, Inc., a developer and provider of the next generation of search analytics solutions, today announced that it has secured $3.2 million in Series A funding. The investment was led by Jeff Webber, Managing Director of The Entrepreneurs Fund III, a Silicon Valley based, early stage venture fund focused on Web 2.0 Software startups.

Googolopoly: New Internet Board Game

If you loved the board game Monopoloy, then you’re really going to get a kick out of Box.net’s new Internet board game: Googolopoly. Instead of purchasing property, in Googolopoly you buy shares in companies like Double Clikc, SalesForce, News Corp, Urchin, Ebay and Paypal. Remember the 4 railroads? Well they are now various Google platforms like developer, social, mobile and desktop. Below is screenshot of the boardgame (click image for larger view):

Best Facebook Apps In April

Super Wall
By RockYou!
Share videos, pictures, graffiti, and more with your friends!

Yahoo Acquires IndexTools

Yes, that’s correct. Yahoo! has acquired IndexTools and now has become a major player in the analytics space. Google Analytics and even Omniture now appear to have another direct competitor in Yahoo/IndexTools – it should be interesting to see how Yahoo will market IndexTools in the near future. Eric Peterson, has a great follow up to this story on his blog, speaking about how this acquisition will change the analytics game:

Global Thoughtz’s Top Stories

Below are some of the top stores from Global Thoughtz, the Global Online Marketing Blog:

Online Marketing Experts Get Together in Vancouver

Graphics Acting As Barriers For Site Navigation

Enquiro Research has just released another eye tracking white paper: Barriers on a Website, which explains how users interact with graphics and rich media in the navigation of a website. This whitepaper reveals:

Yahoo Answers Ahead In Q&A Site Visits

The market share of U.S. visits to a custom category of Question and Answer websites has increased 118 percent for the week ending Mar. 15, 2008, compared to the same week in 2007, Hitwise reported today. Over the past two years, U.S. visits to this category have increased 889 percent comparing Feb. 2008 versus Feb. 2006.

Search Marketing Trends in 2008
Last week I was able to catch up with Jeffrey Pruitt, EVP, Corporate Partnerships at iCrossing, to discuss his thoughts on search marketing trends and paradigm shifts in 2008. We also discussed some useful sessions people should check out while attending Search Engine Strategies in New York. Here’s how our conversation went:

Search Market Was A Big Spender In 2007

SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.

Here are key findings from SEMPO’s State of the Market Survey:

AOL’s 850 Million Purchase

In the last couple of days one of the biggest stories has been the purchase of Social Network Giant, Bebo by AOL. With approximately 5% search market share and being one of the most visited sites on the planet, can Bebo really help make a difference to a search property which is been fairly average for the last few years? Here’s some coverage of the Bebo purchase around the Internet:

Mistakes in Web Analytics

There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website.

Top Facebook Apps and US Penetration
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comScore has just released a report containing a list of the top 10 Facebook Apps as well as the apps’ US penetration.

Integrating Bidvertiser with FeedBurner, Blogger, WordPress

BidVertiser has recently added the ability to integrate its services with FeedBurner, Blogger and WordPress:

Report Released on Global Analytics Stats

Analytics vendor, VisiStat, has released a new report containing a summary of Global web analytics statistics they collected over 2007.

BEA & Oracle Customers Should Expect Major Shifts
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, has found that some of the largest enterprise portal vendors are experiencing the most change right now, and therefore, choices that appear conservative to customers might actually carry significant near-term risks.

BEA and Oracle customers in particular should expect to see major shifts pending yesterday’s acquisition, as four, overlapping enterprise portal products will compete for attention under Larry Ellison.

comScore’s US Consumer Activity Analysis
comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.


iPhone Gets New Version of Gmail

The Google Mobile Blog reports of some cool enhancements for the iPhone including a new version of Gmail specifically for the iPhone. Here is the entire list of updates as reported from the Google Mobile Blog:

China Mobile Walks From iPhone Deal

Many sources around the Internet have been following the story behind China Mobile and Apple regarding the introduction of the iPhone, however today it has been reported that China Mobile has walked away from negotiations.

Many Analytics Vendors to Choose From

CMS Watch today rejected the snowball of hype suggesting that Google Analytics and Omniture are the only remaining solid choices for Web Analytics.

For mid-sized and larger enterprises in particular, and buyers in the UK and Europe, there are many established vendors who can provide advanced analytics functionality.

Pageflakes Has Been Working within Social & Education

Below is an update on what Pageflakes has been working on within the topics of social and education.

First some background on Pageflakes

Best Posts of the Year for Analytics

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007.

His list includes posts from 6 different authorities in the Web Analytics industry including: Occam’s Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.

Web Analytics Predictions for the New Year
If you’re looking for Web Analytics predictions for 2008 then I recommend checking out Rich Page’s blog where he posts about his thoughts for what’s to come in 2008.