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About Manoj Jasra

Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
SMB Website Study: Frequent Updates + Social Media = Greater Traffic

SiteKreator, a small business website builder, has just released the results of their study in which they analyzed 5,000 random websites through 2010. The results revealed that small businesses who update their site content more often receive more traffic on a monthly basis vs sites who make less frequent updates. Additionally, sites which leveraged social media in their online strategies also received more traffic than sites not using social media.

Quora Visits Tripled Last Month

According to the latest post on the Hitwise blog, the volume of visits to Quora nearly tripled in January due to considerable coverage from technology news websites. Below are highlights from the post:

Most Of The Gamers On Facebook Are Women
Very cool infographic below designed by All Facebook showing statistics related to gaming on Facebook. Sources of the data include Nielsen, InsideFacebook and Games.com.

How Much Time Do eReader Households Spend Online?
Interesting study from Scarborough Research ties the relationship of households with eReader devices to newspaper readership, media website, demographics and Internet usage.

Interest For Smartphones Continues To Grow

In their latest article, eMarketer highlights the growing interest of people to purchase smartphone. According to ChangeWave Research, and Nielsen expects smartphones to be in the hands of 50% of US mobile users by the end of Q3 2011

Enjoy These 5 Mobile Apps This Labor Day Weekend

Family reunions and quick getaways have become a Labor Day tradition for most people, but which apps work best for taking holiday trips? Grip’d.com spent several months testing various apps on each platform to see which ones make Gripd.com’s top five travel apps. If you have an iPhone, Blackberry or Android phone, here’s a quick rundown of the best 5 travel apps:

Movie Trailer For ‘The Social Network’ Releases
Justin Timberlake posted a trailer to the new Facebook movie (The Social Network) on his blog in which he plays Napster’s founder Sean Parker. In the "Social Network" Parker gives advice to the young entrepreneur, Mark Zuckerberg – played by Jesse Eisenberg.

Millions Of Viewers Tune Into YouTube In May
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comScore recently released their monthly numbers in regards to online video usage and rankings for the month of May. Below are some highlights from the release:
  • Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo!

The Most Followers Assembled On Twitter
Sysomos released a new social media report today which looks deeper into followers on Twitter and they try to explain how influence is not always measured by the number of people who follow you.

Study Breaks Down The Demographic Of Bloggers
Social Media monitoring company, Sysomos has just released a study in which they analyzed over a 100 million blogs and reported data on age, gender and location of bloggers.

Users Who Spend More Time On Facebook, Spend More Money Online

According to the latest report by eMarketer, on Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. Users who don’t use Facebook at all spent an average of only $27 during this time. Twitter users were a litte bit different in that the higher spend came from medium activity users.

The iPad Debut Of UrbanSpoon

According to Techcrunch, app store veteran, UrbanSpoon, has officially launched their iPad app. I agree with them in that the iPad app will not be useful for quick dinner solutions (like it is when firing up the app on an iPhone), however the iPad app will be useful for longer, more thoughtful decisions. Details of the UrbanSpoon iPad app below:

Twitter Responsible For Very Little Visits To News and Media

The latest post from Hitwise discusses where users travel after leaving Twitter. The post further breaks down the various news and media sites which receive the greatest traffic from Twitter.
 

173 Million Internet Users Watched Online Video In January
comScore today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Highlights from the report below:

Age Differences Between MySpace and Facebook Users
comScore’s recent digital year in review reveals that the MySpace demographic has gotten younger over the last year whereas Facebook’s 24 & under crowd decreased and its 25-34 year segment increased.
 
An analysis of demographic composition of Facebook, MySpace and Twitter users revealed important differences that reflect their appeal to various audiences.

YouTube Renting Sundance Film Festival Movies
According to the YouTube blog, YouTube has partnered with the Sundance Film Festival to make five films from the 2010 and 2009 festivals available for rent for U.S. users on YouTube starting this Friday and running through Sunday, January 31.

Panel Of Experts List Top 30 Innovations Of The Past 30 Years

To celebrate their three decades on the air, PBS’ Nightly Business Report teamed up with Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania,

Twitter Passes Digg In Page Traffic
Check out the latest blog post over at the Hitwise blog which details Twitter catching up to Digg in terms of total visits.

Text Messaging Available In Gmail Chat
If you live in the US and are a user of Gmail’s chat service then you now have access to a pretty cool feature which allows you to send text messages right through the chat window!

We’re just trying it out for cell phones in the United States right now, but you can send texts to your friends with US phone numbers from anywhere in the world.

Donate For The Holiday Season By Using GoodShop.com
With the economy slipping, charities across the nation are bracing themselves for declining contributions this holiday season.

Dr. Larry Cornett on Universal & Blended Search

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo’s future in this area.

Watch Sports And Stocks Through OneSeason

 If you enjoy investing in the stock market and are also a big sports buff then you might get a kick out of a new service by OneSeason which allows users to purchase shares in their favorite professional athletes and ma

Facebook Catching Up To MySpace

MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise.

China Produced More Web Traffic For Olympics Than The US

Daily online traffic on the web site of China’s largest broadcaster surpassed that of the leading U.S. broadcaster and online channel during the Olympics, according to WebTrends Analytics.