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About Lynn Stott

Lynn Stott is an information architect and user experience consultant with a Ph.D. in anthropology and religious studies. Her IA and UX work is informed by insights and analytical processes developed in 10 years of instructional design, in academic work in community structures, symbols and meaning, and in studies of literature and classical rhetoric. She has developed in-house IA/UX teams in large corporations and now teaches, conducts workshops, and consults with clients in a variety of industries through her firm, Vivid Think.
Information Architecture: A Rose by Any Other Name

As more web practitioners have assumed the title of Information Architect to describe the work they do, and as more information architects (and user experience designers and user interface designers and information designers) are multitasking on reduced staffs, information architects have uncovered a wide range of ways to view both the practice and ourselves practicing. Unfortunately, a common response to this multiplicity has been to reiterate certain narrow definitions of information architecture, to impatiently seek consensus, and to view with suspicion those who don’t fit.