About Lisa Picarille

Lisa Picarille is a 14 year veteran high tech journalist, who started out as beat reporter with PC Week. She has also been a Senior Editor at InfoWorld, MacWeek and ComputerWorld. Lisa also has extensive experience running online high tech new sites. She was the managing editor of CRN.com., the online site for Computer Reseller News, before becoming the executive editor of TechWeb.com and the night news editor for Wired.com. Most recently she was the executive producer of TechTV.com. In addition, Lisa has freelanced for many print and online publications including Iconocast.com, Wired, Rolling Stone Magazine, CNN.com, Schwab.com. A graduate of Northeastern University, Lisa began her career as a sports writer and working as a producer and voice over artist in Boston radio. Picarille can be contacted at 415-642-1863 or lpicarille@destinationcrm.com
The Art of War

Once served by only a handful of CRM vendors, midmarket companies are now spoiled for choice. Today midmarket enterprises are integral to the growth plans of virtually every CRM provider–from enterprise leaders with their rosters of Fortune 500 clients, to hosted service providers who in the past focused primarily on small businesses.

Hosted CRM Is Hot
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Not long after launching Siebel OnDemand and acquiring hosted CRM provider UpShot, Siebel Systems has set it sights on surpassing incumbent hosted CRM darling Salesforce.com. OnDemand, a $70 per seat per month hosted CRM solution, aims to be a rapidly deployable full-strength CRM solution with integrated analytics and built-in connectors to traditional enterprise Siebel software. Legacy UpShot customers will continue to be supported in a special branch of the OnDemand software.

Free CRM Can Ad Up

It’s the dot-com model updated for customer relationship management: Offer users a free-hosted CRM service, but force them to look at a slew of advertising.

Top Execs + CRM = Success

C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative–they get involved to drive its success.