About Lisa Braziel

As a Social Media Strategist for Ignite Social Media, Lisa Braziel outlines social media tactics and develops social media campaigns to help companies reach customers and build brand advocates. Her expertise in project management and marketing additionally guides the execution of these campaigns.
Google Plus Games and Facebook Privacy Comparison
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For those of us eagerly awaiting brand pages, Google Plus has recently thrown us a bone in our wait by adding a new “Games” offering to its social network. These games are reminiscent of the current games that are available …

Top Reasons Fans Follow Brands on Facebook Top Reasons Fans Follow Brands on Facebook
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In the past, I’ve uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans.  To take this even further, I wanted to …

Using the New Facebook Questions for Fan Pages
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After a year of “beta testing”, a new version of Facebook questions rolled out yesterday.  Naturally, I had a ton of questions on how questions works and how brands may use questions on fan pages, which I’ll uncover below. How …

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

The Growth of Twitter and Facebook Use By Age Demographic

As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move.

Camp Baby: Did Costly Mistakes Hurt The Conference?

Today I ran across a Brandweek article that covered Johnson and Johnson’s latest social media attempt to reach and engage mom bloggers: a three day conference entitled “Camp Baby”.

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment.

To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

Considering Podcasting? Evaluate Your Assets

This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting.

I will attempt to recap some of our highlights for those who couldn’t wake up at 8am :-)

PR Trying to Head in the Area of Social Media?

In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.

Target’s Social Media Not a Bullseye

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

Mythbusting Social Media

In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike.

How Do You Measure Social Media Marketing?

Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” – asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.

Social Media Thanksgiving List

In the spirit of the season – we’ve compiled a few things we are thankful for around here at Ignite.

Blogs Giving Mainstream Media a Run for its Money

Last week I read an interesting article by the Alley Insider that I’ve been dying to share – mainly because it included the following Nielsen chart that revealed an interesting comparison of sites.

Wikipedia War Over the Social Media Agency

Over the past week I’ve literally been in a “Wikipedia War” over an article that I had submitted about the evolving definition and role of the Social Media Agency.

Oprah Ready for YouTube?

This morning I visited YouTube only to be overwhelmed with Oprah in the featured videos area. To be honest, I was quite surprised that my favorite marketing guru Martha Stewart hasn’t attempted this, but in her defense I guess she’s been busy with Marthapedia these days…