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About Les Goss

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Les Goss is President of ZebraMoon Design, Inc.
To see a partial list of high-ranking web sites we've created for our clients, please visit our web site at http://www.zmoon.com.
Sign up for our free newsletter at http://www.zmoon.com/webdesigntips.html. You'll receive two issues a month on topics that should help you stay a step ahead of your competition.
Add Your Voice to Your WebSite
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With millions of web sites out there, how can you make yours stand out? Many experts suggest putting a picture of yourself on your home page to add warmth and create a feeling of trust. They suggest visitors feel more comfortable knowing there’s a real person behind the otherwise anonymous web site. And while this is probably true, I still haven’t added my picture to my site. I’ve just never liked pictures of myself that much. (Note to self: Get over it!)

Should You Invest $39 for More Traffic?

I don’t usually recommend my clients spend any money on search engine placement, but I may be about to change my mind.

Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business’s brand set you apart. Although your name and logo are important features of your brand, there’s a lot more to it than that.

12 Steps to Creating an Ezine

Now that you’ve decided to create your own ezine, what’s the best way to begin? Here are 12 steps that have proven useful to many people just starting out.

Six Reasons Why You Should Publish a Newsletter

Putting out a newsletter is kind of like flossing your teeth. You know you should, but it sure is easy to put off. I’m hoping these six reasons will motivate you to give it a try. You’ll find that once you make the commitment, it’s really not all that hard to do.

Start Selling Online with No Inventory

I’ve recently discovered an easy way to promote your business and make some income at the same time. It’s a way to try out selling products online without a huge outlay of time or expense.

Is Your Web Site Paying for Itself?

Once your web site has been up for at least a year, you may start wondering if it’s worth supporting for the following year. The equation is rather simple: Is your web site adding more value to your business than it costs to operate? Read on to learn about some of the factors that will help you figure this out.

It’s 11 O’clock — Do You Know Where Your Web Site Is?

One evening not too long ago I was looking through my web site traffic logs, looking for patterns that could help me improve it. I was in the section that shows the pages visitors enter and exit my site. The page addresses begin with my domain name, such as http://www.zmoon.com/webdesigntips.html. However, on this occasion there were several listed that started with some name I didn’t recognize.

How to Make a Winning Home Page

One of the most common questions I get from my clients is, “What should I put on my home page? Where do I begin?” Whether you are starting a new web site or redesigning your existing one, these are important questions to ask. If you don’t get the answers right, you might as well not even have a web site.

Let Other Sites Improve Your Search Engine Ranking

Getting listed on the first three pages of search engine listings is a goal for many business web sites. It’s also difficult to achieve, which explains why an entire industry has recently sprung up devoted to improving web site rankings.

If you elect to work on it yourself, there are three main ways to improve your web site’s ranking:

#1 Pay Search Engines Directly Sending $299 to Yahoo for a yearly listing or pay per click at Overture are two common choices. You can read more about these options here: http://www.zmoon.com/search.html.

Getting Your Newsletter or Ezine Past the Spam Filters

GAs if it’s not difficult enough to create high quality content for your newsletter or ezine, there’s a new problem that’s cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.

Tools to Track Your Web Site Visitors

There are many reasons why a web site owner would want to track the number of visitors to her site, and almost as many ways to do it. This article will compare two well-known tools as a demonstration of the range of options currently available.

Tools to Track Your Site Visitors

There are many reasons why a web site owner would want to track the number of visitors to her site, and almost as many ways to do it. This article will compare two well-known tools as a demonstration of the range of options currently available.

Getting Your Newsletter or Ezine Past the Filters

As if it’s not difficult enough to create high quality content for your newsletter or ezine, there’s a new problem that’s cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.

The problem is two-fold. First is the possibility that your newsletter or ezine recipients have activated the spam filters in their email programs, and set them at a high enough level to actually block your legitimate emails to them.

Getting Your Newsletter Past the Spam Filters

As if it’s not difficult enough to create high quality content for your newsletter or ezine, there’s a new problem that’s cropped up lately that could have a major impact on your success. That problem is the growing amount of spam that is being sent across the internet, and the many filters that are being put in place to block it.

Using Cascading Style Sheets on Your Web Site

How would you like to have a tool that could make your web site load faster? What if it could also allow you to make changes across you entire site with just a few keystrokes? And while we’re at it, let’s make it the standard for new browsers, so that your site will still work properly in the future.

Well, that tool is here now and it’s called Cascading Style Sheets (CSS). CSS is the part of the code that defines the appearance of a web site.

Using CSS In Your Web Site

How would you like to have a tool that could make your web site load faster? What if it could also allow you to make changes across you entire site with just a few keystrokes? And while we’re at it, let’s make it the standard for new browsers, so that your site will still work properly in the future.

Analyze Your Traffic to Improve Your Web Site

Server logs are an incredible source of informationabout your site’s visitors. You can use this data to judge theeffectiveness of your offline marketing, find your most (andleast) popular pages, learn what terms people are using in search engines to find you, and more.

Publishing Guidelines: Permission is granted to publish this article electronically or in print as long as the bylines at the end are included. If you use this, notification would be appreciated. Thanks!

Create Your Logo in Six Steps

At some point in the life of your business you will need to approve a logo to represent your enterprise. The first time may be when you order your business cards and stationery. A year later you may want a more professional look. After 5 or 10 years your business may have evolved so much that the original logo no longer “works.”