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About Lee Traupel

Lee Traupel has 20 plus years of business development and marketing experience. He is the founder/CEO of a Northern California based, privately held, profitable Interactive Marketing Agency and Software Company, Intelective Communications, Inc., http://www.intelective.com, and can be reached via e-mail at Lee@intelective.com. Intelective Communications also has a European sales and support office located outside of Brussels, Belgium.
Don’t Lose Your Foreign Web Site Visitors by Insulting Them With Brain-Dead Translation Services

For some internet marketers it’s become a cutting edge strategy to offer multi lingual navigation and promo material on their sites in the hope of expanding their client base. While it is true that international users whose mother tongue is anything but English are beginning to hit the web in hefty numbers, catering to them in their own linguistic format is an art in itself which doesn’t lend itself to the cheap and easy “no brainer” pseudo solutions currently being hawked on the net. If you offer them one of those, chances are you’ll fend them off forever. Count it as a well-meaning blunder as much as you will, fact is these clients-to-be can be quite relentless if you convey the impression that you couldn’t care less about offering first class services. Don’t forget that very many people actually love their mother tongue and don’t enjoy seeing it massacred.

Marketing to Today’s

The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages (read advertising) in any possible place imaginable! Case in point, NBC will start to digitally insert commercial “billboards” into advertising content to be broadcast during the winter Olympics – in essence a commercial within a commercial.

Achieving Tangible Results via Search Engine Marketing

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.

Branding, Sloganizing and Search Engine Marketing

The descriptions search engines offer when displaying search results are generally retrieved from two sources:

Online Advertising Sinks Into the Abyss!

Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.

Building a Revenue-producing Ebiz Brand

Building a revenue-producing online brand takes an investment in time, resources and viable partnerships! There is no shortcut to success – it takes plain old blood sweat and tears! If you listen to the Charlatans and digital snake oil types you’d think fortunes were being made by simply launching a web site and using a free search engine submissions service! This is far from the truth!

Absolute Top Five Search Engine Marketing Myths Uncovered

It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

Ten Basic Steps for Building a Click-ready Web Site

1) Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be one of
the best ways to drive qualified traffic to a web site — it
presents information about goods and services when the interest
level is high and it can be acted on immediately. Up till now
opt-in e-mail marketing has been an effective complement to
search engine ranking campaigns; but the never-ending deluge of
Spam is rapidly ruining the effectiveness of opt-in e-mail and
helping to add luster to the value and cost-effectiveness of
search engine traffic.

E-Mail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it’s becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter – it’s a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.

New Realities of Opt-in Email Marketing

Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what’s worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

Opt-in E-Mail Marketing 30K foot Picture

Redefining Distance to Market Products or Services

The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age – the technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional meetings; i.e. travel, hotel, transportation, facilities and “time out of the office issues.” Here is a quick primer on some baseline issues to consider when weighing the effectiveness of virtual marketing presentations and meetings.

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form of interactive marketing. Directories aren’t Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. Yahoo would be the penultimate example of this type of a portal. But there are literally thousands of other sites that group and list web sites based on their analysis criteria. Here are some tips garnered from years of providing these services to our clients.

All Along the Digital Watchtower

Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

Digital Geek Tips on Search Engine Marketing
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Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.

Dont become .com Road Kill

Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?

Branding on the Web is like Mining for Fools Gold

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!

Growing your Company in Today’s Chaotic Market

I think we’ve all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is “get over it” – cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market:

Surviving the Digital Economy Meltdown

“Dying isn’t hard for men like us, when every everything around you has been butchered or slaughtered – living is what’s hard.” Clint Eastwood to Chief Ten Bears in “The Outlaw Josey Wales”

Ten Basic Steps for Building a Web Site that Works

Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc.