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About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
DMA Search Marketing Council Interviews
Here is a collection of short video interviews taken during day one of the DM Days conference in New York. The Direct Marketing Association has a variety of special interest groups called “councils”. One of them is focused on search marketing and appropriately named, the Search Engine Marketing Council, or SEMC.

DM Days Social Media Keynote
The DM Days 2007 conference kicked off with a keynote presentation starting with DMA President and CEO, John Greco.

DM Days New York
After a few days home in Minnesota I’ve gone on the road again to the DM Days conference in New York. Just two hours sitting on the tarmac this time.

Digital Asset Optimization – SEO 2.0
At the past two conferences I’ve spoken at, Search Insider Summit and Media Relations Summit, one of the popular topics that has been floating around the after session meet-ups and dinner conversations concerns the changing nature of search optimization. Some speculate SEO is on the way out. Others say social media is the new SEO.

At the Media Relations Summit
Monday was a bit of a late start for me to the conference but I went all caught up with emails, which is a good thing. I heard Juan Williams’ keynote was excellent and the good news is Sally Falkow blogged it.

Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?

For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.

Leveraging Social Media & SEO for PR
Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.

Kevin Ryan to Direct Content at SES and SEW
Incisive Media announced this morning that Kevin Ryan, formerly CEO of Kinetic Results and one of my favorite columnists at iMedia Connection, will be joining Incisive Media as VP, Global Content Director, Search Engine Watch and Search Engine Strate

New Google Ranking Factors Study
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.

Searchology from Google

I just had a chance to watch part of the webcast of Google’s Searchology presentation with Marissa Meyer, Craig Silverstein and others.

Things You Didn’t Know About Accoona
Due to the generous networking opportunities at last week’s conference, it was easy to meet a variety of people even though the event was fairly small. One person I met was John Fernandez from Accoona. You may remember Accoona from their launch event with past President, Bill Clinton. I hadn’t heard a whole lot about Accoona lately and was interested to hear their take on running a search engine in a Google dominated world.

More Testing for Google SERPs
Normally when related queries are suggested after doing a search on Google, they appear at the bottom of the search results page (SERP). I noticed this weekend Google is testing the display of other Google categories as well as related search queries above the right side column ads. (Outlined in red)

Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.

Wrap Up of the Search Insider Summit

This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.

Search Insider Summit – Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition?

Search Insider Summit – Search Insiders Tell All

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

Integrating Search with Other Marketing Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.

Videos from Search Insider Summit
We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

Search Insider Summit – Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.

Gord on Connection & Community
As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Search Insider Summit – Day 1
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality.

Happenings in the Industry
A few quick links of worthy happenings in the industry:

More MSM foolishness and incomplete reporting at Forbes, “Condemned to Google Hell“. Yeah, that’s right. On this one I am drinking the Google kool aid.

Social News & Bookmarking Mistakes
Listen. Can you hear it? All the buzz about social media marketing? What you might not know is that with all that sound there’s an awful lot of noise. That difficulty manifests itself in the form of basic misconceptions, blunders and flat out mistakes when trying to participate and market with social news and bookmarking sites.

 

Pubcon Las Vegas & SES Chicago the Same Week
During SES New York I heard that this year’s Pubcon Conference will be held the same week as the Chicago Search Engine Strategies conference. This wasn’t by choice, as neither conference will benefit from happening at the same time.