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About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
Video: Vanessa Fox on Zillow

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

Evaluating Client SEM Readiness

Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than single event “SEO triage” and link building.

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SES – Lee’s Final Wrap Up
I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

SES Video: Vanessa Fox

Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.

SES – Lee’s Day 3 Wrap Up
Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference.

SES – Search Bash 2007
WebmasterRadio.FM and their sponsors did not disappoint with the right of passage for new SES San Jose attendees known as “Search Bash“.

SES – Yahoo Book Party – Mona Elesseily
After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero.

SES – Steven Marder of Eurekster Swicki Video
In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

SES – Lee’s Day 2 Wrap Up
Test: How many geeks (and proud of it) in this picture?

Sphinn Meetup

SES – Google Dance 2007 Photos
Google did it again last night with a cast of thousands partying their way from 7-11:30 pm at the Googleplex.

SES – Andy Atkins Kruger WebCertain Video

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

NBC Covers SES
Local NBC affiliate NBC11 covering Silicon Valley stopped by the Search Engine Strategies conference yesterday. I happened to be at the right place at the right time and news reporter Scott Budman asked if I would do a quick interview.

SES – TopRank Day 1 Wrap Up
If you see these smiling faces at SES, be sure to say hello!

SES – Women in Search Luncheon

TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance.

SES Video – Tim Mayer of Yahoo
Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.

SES Video – Michael Gray & Bryan Eisenberg
While in the speaker ready room this morning, I had the chance to sit down with Michael Gray and Bryan Eisenberg for a quick discussion about social media marketing and the changes with the influence “friends” have on social news sites like Digg.

SES Video – Dan Perry Cars.com
Our first video from Search Engine Strategies San Jose is with Dan Perry of Cars.com who talks about the value of attending search marketing conferences for in-house SEMs. He also promotes the SEMPO in-house search marketing event this evening where he’s the MC.

SES San Jose Day Minus 1

The TopRank team arrived in San Jose about noon and it was the first time I’ve been on a flight in six months where there wasn’t some sort of delay.

Interview with Global SEO Mike Grehan

One of the most popular categories of content we publish at Online Marketing Blog is the interviews. Recently, we ran a poll asking OMB readers for suggestions on people we should interview in anticipation of SES San Jose. There were some great suggestions and I’ve just started contacting a few folks as well as their mega company PR depts for pre-approval.

Vintage SES San Jose
While moving some of the material from my home office to our Lake Minnetonka office, I recently came across the SES San Jose 2004 Conference Handbook (dust and all) which was the first SES conference I ever attended.

Recent Yahoo Panama Upgrades
Yahoo Panama is on the upgrade path with several new features to help advertisers streamline account management:

New Marketing Sherpa SEM Benchmark Survey
Marketing Sherpa is running their 4th annual survey for the next Search Engine Marketing Benchmark report.

Searchonomics & the Future of Search

Jeremiah Owyang did some blogging of the Searchonomics conference today and captured some great info from Marissa Mayer’s keynote. Looking at a list of speakers for this event is like a who’s who of silicon valley and web 2.0 fame.

DM Days Final & Dinner with Jim Boykin
I was able to sit in on a DM Days site review clinic yesterday with Detlev Johnson and Amanda Watlington who provided great advice to the few audience members. The site owners literally received multiples of their conference admission price in consulting advice. One site had thousands of pages hiding content from the search engines (unintentionally) because of JavaScript. Another was submitting an incomplete sitemap file to Google.