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About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
PubCon – Press & PR Campaigns

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb.

PubCon – AOL’s Melanie Mitchell

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be.

PubCon – Enterprise SEO
The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.

PubCon – Exhibit Hall Pics

At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry.

There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging from enom which sported a Ferrari to PRWeb to Bruce Clay.

Here are a few photos from the exhibit hall floor:

PubCon – In-house SEO
The “In House SEO” panel included Jessica Bowman formerly with Business.com but now with Yahoo, Bill Macaitis from Fox Interactive Media and Aaron Shear who was from Shopping.com but is now a consultant.

PubCon – Talking with Brett Crosby

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google.

We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

PubCon – Interview with Neil Patel

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry.

PubCon – Interview with Adam Audette

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing.

PubCon – Craigslist’s Newmark Speaks

WebmasterWorld Pubcon opened up today with opening remarks from Brett Tabke and a keynote presentation by Craig Newmark of craigslist.

Keynote Pics: Newmark, Godin

While I am here in Las Vegas listening to Craig Newmark of Craigslist give the opening keynote presentation, Jolina Pettice is in Chicago blogging Seth Godin’s Keynote for Search Engine Strategies. Here are early photos:

PubCon Day 1 – Quite a Schedule
I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve

Pics from Advanced PR Technology in Practice
The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank: SEO and social media for public relations.

Why We Love Pubcon!

This week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it.

SES Interview with Heisler & Kevin

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch.

I’ll have to say, there are a few gems in this one, so read on:

Twitter as a Tool for Marketing & PR

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.

Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

Working at Microsoft – An adCenter Story

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.

Speaking Publicly on Online Marketing

They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?

Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.

Trying to Cancel an AdWords Account

I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:

ad:tech Keynote: State of the Industry

Topics for this keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

Ad:tech Pics – Day 1
Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go.

Raising Conversions By 55% Or More

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook.

PRSA: Social Media for PR Practitioners
I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Interview with Danny Sullivan & Neil Patel
Spotlight on Search Interview with Danny Sullivan of Third Door Media and Neil Patel of Advantage Consulting Services