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About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
SES NY: Sara Holoubek Speaks On Behalf Of SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek.

SES New York Kicks Off

Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.

SES New York Conference Events

 

 

 

 

Sky Clouds

SES London

Let’s kick things off for SES London 2008 with a few photos:

The Business Design Centre Islington
Business Design Centre – Cool venue for a conference

Matt, Sock Puppet and Greg
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference

Frank and Li
Frank Watson and his budda belly gets rubbed by Li Evans

Kevin, Kevin, Kevin2 Boss, Stewart
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive

SEO Celebrities

I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths to a flame, really.

SES London: News & Blog SEO, Reputation Management

Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London.
 

ses-london.gif

SMX West Coming Up Fast

One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.

SEO Tips for Harder Economic Times

In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured.

Tracking Blog Effectiveness

There are a lot of data points that can be meaningful for tracking blog effectiveness.

That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

New SEMPO Survey Open

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

SEMMY Awards Honor SMM, Viral Posts

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“.

Study Looks at How Journalists Use Blogs

In a recent study by Omnicom Group’s Brodeur and Marketwire about how

Search Marketing Trends to Watch for in 2008

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008.

The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

What Social Bookmarking Tools Do You Use?

TopRank started using social bookmarking as an active/passive content promotion method several years ago.

Interview with a Link Ninja Master
· 1

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched.

Live Blogging Tips
· 4

For anyone that reads Online Marketing Blog from time to time knows we do a bit of conference blogging. In fact, during 2007 OMB covered 14 conferences involving nearly 100 blog posts, over 1500 photos and 20 videos.

Search Insider Summit – Keyword Services Platform

Microsoft adCenter

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

Search Insider Summit – Day 1 Pics
As has become the practice for me while blogging conferences, I take a lot of photos. Not as many as Tamar Weinberg, Barry Schwartz or even David Berkowitz, but quite a few.
Search Insider Summit: Big Agencies & Search
9:00am: Keynote address – FaceOff: Will Agencies Ever “Get” Search? with
Gord Hotchkiss, CEO & President, Enquiro
Mike Margolin, VP, Interactive Marketing Director, RPA

Pics From Search Insider Summit
You know those stories you hear once in a while about people who “blog in the nude”?

Welcome to Search Insider Summit

Email Summit on the Way
This announcement might be a bit early, but I think the last Marketing Sherpa Email Summit sold out pretty quickly.

Search Insider Summit – Park City, Utah
A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

PubCon – Microsoft Party Pics
It was my first Microsoft party last night and it turned out to be a doosy. I went with Rich Ord, Mike McDonald (who won a Zune) and Tiffany Doughty from iEntry (WebProNews).

Pics from PubCon
The last day of WebmasterWorld’s Pubcon is literally a gathering in a pub. This is the genesis of how Pubcon was started, an informal gathering of members from WebmasterWorld.