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About Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
What Makes Great Content Great? What Makes Great Content Great?
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How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What …

A Customer-centric Content Marketing Approach A Customer-centric Content Marketing Approach

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like …

Publishers Are Information Marketers Publishers Are Information Marketers
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The trend towards “brands as publishers” over the past year has an increasing number of businesses entering the world of content in ways that are creating new opportunities for online marketing. The notion of brands publishing editorial is nothing new …

Keywords and Content Marketing Keywords and Content Marketing
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I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where …

11 Ways to Promote Infographics 11 Ways to Promote Infographics
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Infographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It’s the old “great content will attract …

SEO Isn’t A Fairy Tale SEO Isn’t A Fairy Tale
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There are many reasons companies invest in Search Engine Optimization ranging from a desire to attract new customers through online marketing channels to diversifying customer acquisition to ego.  That’s right, ego. Not every marketer makes SEO investment decisions based on …

Making B2B Marketing More Social Making B2B Marketing More Social
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B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media …

Why You Need a Content Marketing Strategy
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Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users.

Establishing A Sustainable Social Media Marketing Strategy
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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business.

Don’t Invest in SEO Without Committing To What it Takes
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Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.

What Your Social Media Community Manager Should Be Doing
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One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager.  During the social media discovery and initial learning phase the addition of a dedicated person is often unlikely, so the tasks a Community Manager would handle can be performed by a combination of a truly competent outside agency and moreso by multiple people within the company.

Five Tips For More Efficient Business Blogging
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“Why should we have a blog?”  It’s a reasonable question.

Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.

How Can You Learn Marketing From The Grateful Dead?
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Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“.

 

Blog Optimization Is An Ongoing Process

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons  only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail.

Blogs Are For More Than Just SEO

There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular.  It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results.  Such tactical advice can be very effective.

Getting More Out Of Marketing Conferences

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?

Blog World Expo Las Vegas

 

I wonder how many people reading this blog right now work for a company that:

SES San Jose Day Two Summary

A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogging team would agree with 13 new posts today!

Vote For Your SXSW SEO Sessions

The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up to the voting public to decide which sessions make it next. I’ve heard a bit of feedback from last year’s attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year.

Eight Conferences In Thirty Days

Audience

List Of Conferences I Might Be Attending

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Review Of The Media Relations Summit

China Town San Francisco

SES NY: Starting Up In-House Search Marketing

New Face of In-House Search

SES NY: Do’s And Dont’s Of Media And Blogger Relations

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