About Larry Dotson

Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com/ As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
3 Sizzling Copywriting Secrets!

Bond With Your Readers

1) Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, “I hate it when you have to wait in line for a long time at the drive-through.” Another example, “I really like it when I have extra money to spend.”

3 Fast Ways To Increase Your Ezine Subscribers!

1) Showoff Well Known People

You could publish a list of well known, famous, or respected people who have subscribed to your free e-zine. For example, you could say, “Just look at who else is subscribed!” Another example, “Look at all the experts who have subscribed to our e-zine!”

3 Quick Ways To Multiply Your Sales!

1) Sell To Existing Customers

Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it’s the right product for your target audience.

3 Covert Selling Tactics!

1) Give People A Sample
Give away a free sample of your product. You will gain people’s trust when you allow them to try out a free sample of your product. If they like it they won’t hesitate buying it. Your sample should only give them a small taste of what’s in it for them if they buy.

3 Sizzling Ways To Increase Your Profits!

1) Sell The Extras

Upsell to all your customers. You could sell add- on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you’re selling.

3 Ways To Make Your Web Site Sticky!

3 Ways To Make Your Web Site Sticky!

3 Ways To Create Long Term Income!

1) Create Profitable Relationships

Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.

10 Ways To Shift Your Sales Into Overdrive!

1. Publish testimonials for your free stuff. It would increase their value and if they’re viral marketing tools, you’ll have more people giving them away.

3 Killer Sales Letter Closings!

1) Use A Urgent Deadline

You could end your ad copy with a deadline. Tell them it’s a limited time offer and they need to order by a specific date. For example, you could say, “Order before Sept. 7, 2002, and you’ll get the whole package for only $19.67!” Another example, “I don’t know how long I can offer the free bonuses, so order now!”

3 Buying Incentives That Sell!

1) Return On Investment

Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.

3 Sales Letter Secrets!

1) Promise A Guaranteed Result

Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, “I personally guarantee you will get over your shyness in 10 days or less or your money back.”

3 Quick And Simple Ways To Improve Your Ad!

1) Make It Easy To See

Make your ad’s keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub-headlines. People see them first because it’s easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.

3 Killer Ways To Ignite Your Affiliate Commissions!

1) Be Personal

Use a personal endorsement ad. Only use one if you’ve actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you’ve received using the product. You need to purchase the product or service in order to write a honest endorsement.

3 Immediately-Usable Selling Tips!

1) Keep Them Interested

3 Hot Traffic Generation Strategies!

1) Make It Worthwhile

Make your web site worth revisiting. Give your visitors original content, free e-books, information web site links, free useful software, etc. For example, if thousands of other web sites are pro- moting the same free e-book and that’s what you’re promoting too, people are likely to have already downloaded it and won’t visit your web site.

3 High-Level Selling Tactics!

1) Reward Buyers

Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say “Buy Over ($) Worth Of Products And Get (product) Free!” Another example, “Buy (no.) E-books And Get A 50% Discount!”

3 Sizzling Business Builders!


1) Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, “I’m going to allow you to try out our product for a full 60 days without billing your card!”

3 Forgotten Success Secrets!


1) Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out. You only live once.

3 Sure-Fire Marketing Ideas!


1) Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don’t look or sound like normal ads.

Four Secrets For Selling In Bad Times!


1) End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, “Buy one, get one free!” Another example would be, “Buy over $20 worth of products and get 5 free bonuses!”

3 Explosive Influence Tactics!

1) Give away a free sample of your product. You will gain people’s trust when you allow them to try out a free sample of your product. If they like it they won’t hesitate buying it. Your sample should only give them a small taste of what’s in it for them if they buy.

3 Secret Blueprints For Increasing Your Traffic!

1) Create a free e-zine directory. You’ll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher’s name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.

3 Amazing Ways To Imporve Your Sales Letter!

1) Motivate people to buy your product. Tell them positive things. For example, you could say, “You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

3 Killer Formulas For Closing A Sale!

1 Use a “P.S.” at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, “P.S. You can get (product), worth over ($), for the low price of ($)!” Another example, “P.S. I can not guarantee the (No.) bonuses will be here tomorrow!”