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About Larry Dotson

Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com/ As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
3 Keys That Will Unlock Your Success In 2004!

1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don’t. Don’t waste your valuable time. For example, if you have an affiliate program that hasn’t made a sale for two months, drop it or test a different ad. You want all of the real estate’ space on your web site making some kind of profit for your business.

5 Extrodinary Ways To Warm-up Your Sales!

1) Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc. One of the best ways is to make your product collectable. You could offer one version of your product with a serial number, then the next version with a different serial number, and so on.

3 Mesmerizing Salesletter Secrets!

1) Turn your ad into an article. It could be a story, or how-to article. This will lead readers into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch. For example, you could start your ad, “Once upon a time” or “Free Report! How to….”.

3 Magic Ways To Increase Your Sales!

1) Tell your potential customers in your ad copy that you will donate a percentage of their purchase price to a specific charity. This will show them you really care about people. They may just buy your product so their money will go to the charity. For example, you could say, “I will donate .75 cents from each order to the (name) Foundation.”

3 Words That Pull Orders Like MAD!

1) Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. ” Free shipping with every order over $50!” Another example would be, “Order within the next 5 minutes to get 3 extra bonuses free!”

3 Fast Opt-In List Building Ideas!

1) Product Discounts

You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. For example, you could say, “Subscribe to our free e-zine and get 50% off all our products!” Another example, “Subscribe to our free e-zine and get $8 off our brand new e-book!”

3 Profitable Marketing Plans!

1) Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say “Buy Over ($) Worth Of Products And Get (product) Free!” Another example, “Buy (no.) E-books And Get A 50% Discount!”

3 Ways To Let Your Content Do The Marketing!

1) Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you’re selling. You could include it in your resource box or subtly reveal it within your article if it’s related.

3 Ways To Super-Glue People To Your Web Site!

1) Provide your web site visitors with content they can’t read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.

3 Smokin’ Salesletter Secrets!

1) You could add special offers in your ad copy. It’s usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc. For example, you could say, “You’ll get 5 bonuses when you order by Aug 24, 2002!” Another example, “Buy one, get the second one half price off.”

6 Simple Joint Venture Marketing Formulas!

1) Trade A Percentage Of Your Sales For An Ad

You could ask e-zine publishers to run your ad in return for a percentage of each sale. They could just join your affiliate program. The offer is usually more successful if your product is brand new.

5 eBook Joint Venture Marketing Tactics!

1) Give Away Reprint/Resale Rights

You could give e-zine publishers an e-book which they could sell and keep all the profits in exchange for an ongoing ad in their e-zine. When they stop selling it, they can stop running your e-zine ad. Maybe only do it for a small number of e-zine publishers at a time, so it doesn’t get saturated and they start turning your deal down. If they only want to run your ad once, you could always include some of your ads in the e-book.

4 Ezine Joint Venture Marketing Secrets!

1) Trade Your Product For An E-zine Ad

You could ask an e-zine publisher to run your ad in exchange for getting your product at no cost. The product should be something that would interest them.

3 KILLER Joint Venture Marketing Strategies!

1) Donate A Percentage Of Your Profits To Charity

3 Influential Persuasion Secrets!

1) Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, “You, like me, know it’s very important to find a good bargain.” Another example, “Both of us know that money doesn’t grow on trees.”

3 Ways To Increase Your Affiliate Sign-Ups!

1) Build up the number of people who join your free affiliate program quickly by temporarily offering your product for free to the people who sign up. You could always end it after you have a 1000 or so affiliates. Those 1000 affiliates should refer enough people to make up for your loss.

3 Clever Ways To Capture An E-mail Address!

1) Get An Opinion

Hold an interactive poll or survey on your web site. Ask your visitors to e-mail you their vote or opinion. You could send them a “thank you” e-mail and also mention a product you’re selling.

3 Under-Used Traffic Generators!

1) Viral Communities

Create your own chat room. Allow other related web sites that don’t have a chat room to link to yours. They’ll get use of a free chat room and you’ll draw extra traffic to your site.

15 Places To Find Your Next Info Product Idea!

1. Online Bookstores- Write an info product about a subject that relates to one of their bestsellers or one that has an excellent review.

10 Ways To Inject Extra Profits Into Your Business!

1. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

3 Order-Generating Secrets!

1) Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It’ll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.

10 High Octane Ways To Unleash Your Profits!

1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.

10 Reasons To Sell A Fee Based Subscription Ezine!

1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.

10 Super Charged Ways To Spark Your Sales!

1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.