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About Kris Mills

Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au/ ) is a top selling copywriter, trainer and author of numerous how-to guides including Proposals and Tenders (Bids) that Sell. Kris has also produced a FREE ebook entitled "11 Bid Writing Sins and How to Avoid Them". To arrange a FREE copy, visit:http://www.wordsthatsell.com.au/tendersebook.htm
REAL ESTATE Agents … Do your Marketing Proposals Make the Grade … really?

Are they instrumental in securing listings? A staggering 8 in 10 real estate marketing submissions simply don’t “cut it”, and in some cases, they actually drive a prospective vendor to the competition. Read this article to find out how well your proposal documentation rates, and learn how to develop pre-listing and listing collateral that SELLS outrageously well.

An Almost Foolproof Way Of Increasing Your Sales Conversions By Up to 800%

Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact … they’re wasting thousands of dollars in sales opportunities.

Web Copy VS Offline Copy … How Do They Compare?

Whoever said “long copy” doesn’t work on the web obviously doesn’t know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.

5 Sure Fire Ways To Dissolver BUYER SKEPTICISM

When making a purchasing decision, people have their “rip off radars” on high beam. They’re wary and so they should be — after all, they’re about to spend money so they want to be sure they’re not going to get ripped off, AND they want to be sure they’re going to get the absolute best return on their advertising dollar.

The MEAT Inside a Winning Proposal

“Yep!” Preparing proposals is enough to make most people cringe. They take too long to prepare. They’re absolutely boring to write and a real pain in the neck. Sound familiar?

An Almost Foolproof Way Of Increasing Your CONVERSIONS By Up to 800%

Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact … they’re wasting thousands of dollars in sales opportunities.

22 Ways To Increase The Pulling Power of Your Ads

If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s the same with advertising.

Karma and The Law of Reciprocation

Adding value. Karma. Give and you shall receive. No matter what you call it, it works … and works big time.

It all comes back to the fact that most people are generous by nature. If you give a no-obligation gift or do a good turn for someone, more often than not, they’ll feel compelled to repay you in kind.

The Criteria That Determines Your Property Investment Success

In order to satisfy your Investment Objectives you will need to set certain Buying Criteria – against which you will rate each and every investment you undertake.

Again, these Criteria are ranked in what has (over the years) become accepted as being their relative importance, for making a sound property investment.

The Art of Reading Your Buyer’s Mind

Wouldn’t it be fantastic if you had a crystal ball and you could read your prospects’ minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew what they thought about your product in comparison with others. You knew what questions and objections were going through their mind.

Web Content Case Study … And How A Unique, “Client Centric” Focus Sets One Melbourne Real Estate Agency Apart!

We recently “re-engineered the content and design of a website for Gardner+Lang ( www.gal.com.au ), a leading commercial real estate consultancy in Melbourne, and the result is a site that is quite different from most commercial agency sites.

Risk reversal .Getting paid for performance . one incredibly powerful approach

I’ve regularly written about the importance risk-reversal plays in dissolving buyer scepticism. As a way of allaying buyer fears, some of my clients have adopted money back guarantees and their sales have increased dramatically just as a result of implementing that guarantee.

How To Turn The Biggest Sceptics Into Eager Buyers

When making a purchasing decision, people have their “rip off radars” on high beam. They’re wary and so they should be — after all, they’re about to spend money so they want to be sure they’re not going to get ripped off, AND they want to be sure they’re going to get the absolute best return on their advertising dollar.