Quantcast
7
Posts
6
Comments

About Kevin Kantola

Copyright © 2004 SEO Resource

SEO Marketing Experts

Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
SEO Your PDFs

First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search engine traffic.

Content Management Systems Eyeball SEO
· 5

Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service.

Branding Versus SEO
· 1

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.

Reciprocal Link Scams

Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use some unscrupulous tactics in order to inflate their search engine rankings at the expense of their link partners.

How to Avoid Being Blacklisted by the Search Engines

The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.