About Kevin Dugan

Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin's blog: Strategic Public Relations.

Social Media: More than Twitter and Facebook? Uh, yeah.
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The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group.

In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story.

Social media provides the latest example. Do you know anyone with "T&F Tunnel Vision?" This unfortunate condition involves the assumption that the social media landscape starts and ends with Twitter and Facebook.

JCPenney & M&Ms Get it, Scrabble and Target Don’t

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years.

This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.

After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.

Photo Site Looks to Bloggers for Profits

Reuters details a new program from Corbis giving bloggers access to some of its photos.

Best Buy PR Smarts & ChargeCarte Customer Disservice

It’s been so long since I’ve done a Goofus and Gallant post that I’ll remind everyone we point to marketing and PR stories that demonstrate how to and how not to.

Social Media – PR Folks are Just Doing It

“I have been impressed with the urgency of doing. Knowing is not enough, we must apply. Being willing is not enough, we must do.” — Leonardo DaVinci

PR/Marketing folks have been busy doing more than playing with social media. Here’s a quick, incomplete and unofficial list of pointers.

Video News Release Use Should Be Increasing

The FCC’s recent fake news fine has YoungPRPro list members wondering* if the end of the video news release is near.

State of Denial at WSJ & USA Today?

Perhaps the joke “What’s black and white and read all over?” should be updated to “What’s black and white and in the red all over?

My defense and love of print media is well-documented. But the following scenario seems the exact opposite of smart.

Demon in the Feeds

This isn’t about FeedDemon or Google buying Feedburner. But it is about RSS.

The Best Defense Against Bad Word of Mouth

Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.

Your Marketing Soundtrack – Punk or Disco?

While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.

Flickr, Bad Retailers, Bad Clients, Old School Nostalgia

1) Smart Use of Flickr # 273 Core 77

Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.

Consumer Dissonance

One trend my firm follows is what we call consumer dissonance.

Media Source or Media Pest?

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties (reg. req.).

Godin on Strategy vs. Tactics

Seth Godin has a great post on the difference between strategy and tactics.

The Second Life Hype Cycle 2.0

In a great example of blogsourcing, my idea to gauge Second Life against the Gartner Group Hype Cycle is being refined thanks to a post from Linda Zimmer.

Blending YouTube and Brand Awareness

Coke just unveiled a joint marketing effort with YouTube to expand its presence online. Perhaps Mentos opened Coke’s eyes to the potential of social media?

Spot 2007 Trends with YouTube

Trend blog PSFK figured out a great way to leverage crowdscourcing and social media to round up 2007 trend predictions.

Scoble Is The Intel Mystery Blogger

Rohit has revealed that the Intel mystery blogger is none other than Robert Scoble.

Bloglines Ups Features With Playlists

Of the 175-plus feeds I track using Bloglines, it can be daunting to look at all of them at once. They might as well be stacks of magazines piled up on my desk.

20 Second Life Tips for Marketers

Prokofy Neva of the Second Thoughts blog brings us 20 do’s and don’ts for big business entering Second Life.

10 Signs of Life from the News Release

Our favorite format isn’t dead; it’s just abused more than Ronn Torossian at a Gawker staff meeting.

Don’t Blame the Client

Several recent news stories make you wonder if unethical PR is the clients’ fault.

GM Shifts into High Gear for Branded Entertainment

The auto blogs are revved up about GM’s involvement in the upcoming Transformers movie.