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About Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.
Designing for Content

We’ve all been told that a successful website has great content. The problem that I’ve discovered is what do you do with and how to you organize all this great content?

Basic Design Principles Part 2 Tone, Texture, Light, and Shade

Tone and Texture

This specifically applies to drawings more than photography, but tone and texture are very important. Tone refers to shading of light and dark on an object and texture is the visual and tactile surface characteristics of an object.

How to Choose Stock Photography for your Web Site

So you’ve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that’s right for you. Here are some tips to get you started so that you are happy with your choice.

Graphic Design Using Color

Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market.

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today.

Banner Advertising

Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know.

Optimize your Photos for the Web

It doesn’t matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don’t consider optimizing their photos for the web. We’ve all been on too many web pages where it seemed that the photos would never load, and sometimes they didn’t. So here are some steps to make sure that your photos show up on your site.

Guidelines for Printing Great Photos at Home
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So you have this great digital camera and you’ve taken lots of great photos. Now what? Well you could go to a store and have them print your images for you, but isn’t that what you did with film? The point of all this great digital technology is that you can print your own photos at home without having to pay someone else to do it. Here are some tips to help you get started:

Terms Used the in the Stock Photography Business

So you are a small business person or web designer and you want to purchase some stock photography for your website. Great. Photography is a wonderful way to improve the emotional impact of your site. But there are a few terms unique to the stock photography business that you should know.

Elements of Graphic Design for Your Website

We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design.

Why Stock Photography is a Great Resource for Web Business

A picture is worth a thousand words.

And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business.

Better Photos with your Digital Camera

Everyone has a digital camera today and we all take a lot of photos. But if your photos still have trees coming out of your father’s head, mom has red eye, and your beloved pet is never facing the camera then here are some tips to help you take better photos.