About Kathleen Gage

Kathleen Gage is an award winning entrepreneur, corporate trainer and keynote speaker and author. She is the co-author of, 101 Ways to Get Your Foot In the Door; Success Strategies to Put You Miles Ahead of the Competition. To get more tips on how to get your foot in the door of your prospects and clients visit www.101waystogetyourfootinthedoor.com
Create More Sales Opportunities with Two Simple Ideas

If you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects.

Using Technology to Get and Keep Your Foot in the Door

In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money.

Are You a Sales Consultant or An Order Taker?

One of the greatest challenges for many businesses is how to position themselves and increase sales. The primary frustration many business owners or executives have is that their people are stuck in the old way of thinking or doing business. Frequently this happens in the sales department.

The 3 C’s of Getting Your Foot in the Door of a Prospect

Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again?

Marketing is More Than A Token Process

“Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn’t quite register.

Are You Ready to Own and Operate a Business?

How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision.

The Gold is in the Opt-in List

When I consult with small and home based business owners, more times than not one of the greatest concerns they have is how to increase reach to a targeted market while keeping costs down. Hands down, effectively using the power of the Internet is the cornerstone to achieving this outcome. More times than not, companies are not using their Internet presence as effectively as they can.

Are You Letting Sales Slip Away?

Recently, I spent an afternoon with some friends at a go-cart track. We had the time of our life each pretending to be world class race car drivers. Although we were older than most of the people there we felt young and alive. We committed to doing this again and soon!

An Often Overlooked Strategy for Getting Your Foot in the Door

Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase sales through obtaining key information. Regardless of the industry, almost everyone has heard or read arguments saying sales and marketing are separate, while at other times hearing and reading they are interconnected.

7 Steps to Marketing Success

In the past it didn’t take nearly as much marketing effort to build a business as it does today. Unfortunately, many people are holding on to the belief that things are still the way they were and are not doing what needs to be done to make their businesses succeed. Marketing your business is something that is a constant process and takes a considerable amount of focus and commitment.

A Common – Yet Easily Avoidable – Marketing Mistake

December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in anyway, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.

A Simple Link Creates a Win/Win

As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible.

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market.

A Great Marketing Model Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a never-ending quest.

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.

Promotions That Build Profit

Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the “I didn’t knows” from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be prepared for any surprises.

Satisfied Employees, A Powerful Marketing Strategy
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Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.

Visibility Equates to Higher Profits

One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.

A Surefire Way to Increase Revenues

Are you looking for ways to gain visibility, reach potential customers and provide a great service for your existing customers? Regardless of whether you are a start up business or well established, you can increase your visibility and revenues with very little cash outlay for marketing by doing seminars and workshops.

Market Your Way To Success

Many people hold the belief that all they have to do is have a good product or service and business success will miraculously happen. Nothing could be further from the truth. Granted, you do need a good product or service, but you also need to let people know your company exists. You must have a good marketing strategy.

Increase Profits Through Automation

n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.