About Karon Thackston

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
Developing a Media Kit to Sell

When trying to sell advertising (in your ezine, on your site or for other applications) you’ll often get the response, “Send me your media kit and I’ll look it over.” That sentence usually strikes a note of anxiety in most small business owners. I think the reason is because many don’t understand what a media kit is or what it should offer.

Should I Say Me or We?

Many of my clients are small businesses or home-based businesses. When we begin writing copy for a web site, brochure, etc. one question never fails to surface. “Should I say ‘Me’ or ‘We’ in my copy?”

Keep Your CSR s Happy to Keep Your Customers Happy

There is no doubt in my mind that being a Customer Service Representative (CSR) is one of the most demanding jobs today. Why? These dedicated professionals solve other people’s problems all day long – everyday. That is emotionally draining to say the least.

Fast Good Cheap – Pick Any Two

Think about that statement for a minute. Is it true? Sure it is! Especially for small businesses. If you want something in a hurry and you need it to be of good quality, it won’t be cheap. On the other hand, if you want something quick and you don’t have a lot of money, chances are it won’t be the best there is. Now we get to the combination most small businesses need – good and cheap. You’re right – it won’t happen quickly.