Quantcast
100
Posts
0
Comments

About Karon Thackston

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe.

Enough With the Upsells Already!

It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?

Creating A Search Engine Copywriting Plan

Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button.

Does Your Copy Look “Fake” To The Search Engines?

From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our META tags, it has been obvious that search engines love text. The more complex and sophisticated the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.

Copywriting Makeover: Making An Emotional Connection – Part 1

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

Copywriting Makeover: Making An Emotional Connection – Part 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.

Forget the “What” – Focus on the “How”

If there is one thing copywriters love to talk about it’s “Features vs. Benefits.” To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept.

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.

Copywriting Tips for Sales-generating Brochures

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers’ minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?

Rules, Regs, and Recommendations for Search Engine Copywriting

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.

Choosing Keywords That Bring the Best Results

As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I’m just amazed at the selections I receive.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

Short Copy: Understanding Its Purpose Can Increase Sales

I believe it was Mark Twain that once said, “If I would have had time, I would have written a shorter letter.” His point being it takes much more thought and time to write a short, concise piece than a long one. It’s true, too!

SEO Writing Strategies for Graphic-Oriented Sites

As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1

When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.

How To Ruin Your Press Release in 3 Easy Steps

I see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should.

Copywriting Makeover: Its Not About YOU, Its About THEM

I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And – most importantly – they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.

Solving the “I Get Tons of Traffic But No Sales” Mystery

I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one is buying.” Let me shed some light on this mystery.

Case In Point: Giving Away the Store Can Make You Rich

We’ve been hearing it for years. “Free is a big pull for customers.” Most people think of the “but wait if you order now” bonuses associated with infomercials. However, Caryn Smith of http://www.LapelPinsRUs.com has found the secret to giving away as much as possible and still turning huge profits.

Is Your Copy Upside Down?

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.”

“Out of Focus” Ads Can Cost You Customers

As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.