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About Kalena Jordan

Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S. Kalena was one of the founders of http://www.SearchEngineCollege.com and is currently Director of Studies and SEO tutor for the online training institution. Kalena is a member of SEO Consultants and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums and author of the popular Search Light newsletter.
Before Launching Your SEO Campaign

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

How to Create a Favicon for Your Web Site

Ever see those little custom icons next to a web site listing in your favorites folder or on your browser address bar? Have you ever wondered how to create one for your own site? Well I’m going to teach you in this article.

Interview With Dakota Sullivan of LookSmart

Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr Sullivan reveals how the Yahoo/Inktomi deal will affect LookSmart, the new features LookSmart will be introducing for Small Business Listings customers shortly and why he thinks WiseNut is a better search engine partner for the major portals than Google:

Are You Sabotaging Your Site’s Visibility
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A recent study of New Zealand’s Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand’s leading companies have web sites that sabotage their ability to be found by Internet users.

Latest Proposal Kit Ideal For SEOs – Product Review

Last year I discovered a terrific new business tool and I was so thrilled with its potential that I wrote a review article about it to share my discovery with others.

10 Easy Steps To A User Friendly Website

As a busy search engine optimization consultant, I don’t have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I give my website usability much more priority than ever before.

How To Integrate Key Words Into Your Web Site Copy

If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article.

What Your Web Designer Isn’t Telling You

If I was to ask you right now “Are you absolutely certain that your web site is optimized for high search engine rankings?”, what would you say?

Are You Targeting The Wrong Keywords?

Someone asked me recently to name the most critical element of any search engine optimization campaign. I didn’t hesitate to respond “keyword selection”.

The Importance of Compatibility

Have you ever looked at a web site that wasn’t quite right? Perhaps the content didn’t fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site that just won’t load in your browser, yet your colleagues can see it perfectly?

How To Develop An Internet Audience

Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike some of those other potentially “critical” concepts, the concept of Internet audience development makes perfect sense and is exactly what it seems to be: a process for the creation of a profitable customer base on the Internet. It is the way you attract potential customers to your site and keep them coming back.

How To Target Your Online Niche Markets
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Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?

Rising Above The SEO Reputation

How many times have you seen an article referring to SEO (search engine optimization) as a “Black Art” or “underhanded”, “manipulative”, “sleazy”, “deceptive”, “sneaky” etc. I could go on and on but you get my drift. The thing is – our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.

The 5 Most Common SEO Mistakes

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.

SEOs Who Party Like it’s 1999

Search engine optimization has come full circle in the last couple of years.

How Compatible is Your Site with Search Engines? Take Our Quiz:

Remember those little quizzes you used to see in magazines with headlines like: “How Compatible Are You and Your Partner?” or “Are You Dating Mr Wrong?”. Well, we thought it might be fun to create a 5 min quiz for you to test the compatibility of your site with search engines.

How To Integrate Keywords Into Your Web Site Copy

If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article.

The Search Engine Soap Opera

Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, “good” engines decide to turn “evil” in the grab for market share, new industry darlings were born and so on.

How To Target Your Niche Markets

Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?

PPC Bid Management Software Showdown

If you’ve been following the search engine industry lately, you’ll know that Pay-Per-Click (PPC)is a fast growing trend. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search results. At the moment Overture.com (formerly GoTo) is the clear leader in the PPC field, with an estimated 90% of the total PPC search market. But others such as FindWhat, Kanoodle and eSpotting are slowly catching on.

Search Engine Predictions for 2002

Never try to predict the unpredictable. That’s advice I have been given and advice I am going to completely ignore this month, by attempting to predict the movements of the volatile search engine industry over the next 12 months. Here they are, my personal predictions for 2002: