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About June Campbell

How to Write Business Plans, Business Proposals, JV Contracts, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com
Should you Add Affiliate Sales to Your Marketing Mix?

Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you’ve paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?

Ten Questions to Ask Before You Purchase Disability Insurance

It’s great to be an entrepreneur, right? There are plenty of “upsides” to being your own boss. But there is a downside. If you are sick or disabled, you can’t rely on employee health benefits to carry you through the rough times. How long could you manage without an income if you were unable to work due to sickness or injury? If more than ninety days would be a problem, you have probably already considered purchasing disability insurance.

Ring in Sales With Effective Telephone Use

The lowly telephone is an indispensable item of business equipment. Still, if improperly used, this necessary item can cause client dissatisfaction or loss of customers. Keep these tips in mind to use your telephone to the best advantage:

Make a Postcard from your Home Page

You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough rate than it once had …..

Tips for Designing a Home Office

Setting up a home office that will enhance productivity while offering comfort isn’t as simple as it sounds. Many home workers juggle and struggle to determine the best setup for their needs.

Holiday Etailers Predicting a Green Christmas

E-tailers and other online merchants are dreaming of a green Christmas! Research findings indicate that ecommerce is predicted to boom this holiday season!

Outsourcing: A Viable Option

A software developer phoned recently to ask me to edit the writing in a PowerPoint file that will be shown to possible investors. Nothing is unusual about a self-employed writer getting a phone call from a potential client. What is a bit unusual, however, is the fact that the developer resides in Gujarat, India and I am situated in Vancouver, Canada.

Getting Ready for Your Media Interview

If you’re in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, you are being given an excellent opportunity to promote your business. To get the most mileage from your interview, consider the following tips:

Customer Service: A Matter of Common Sense

There’s more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern — qualities that can’t be spelled out in a company policy.

Just Say No to Marketing Scams

When I started my business in 1996, I developed my business plan around the Internet. I use the Internet to find customers, resources, information and products and services. The Internet provides wonderful opportunities to new entrepreneurs and opens up possibilities that weren’t previously available.

E-Sigs That Work

Does your email signature contain a humorous quip or a philosophical quote from a dead poet? If yes, you’re wasting a wonderful opportunity to promote your business for free!

Tips for Writing a Business Proposal

Business in the nineties means fierce competition, aggressive marketing and strategic alliances. The extent to which a business succeeds or fails often depends upon that business’s ability to be awarded contracts or to attract other businesses into Joint Ventures or strategic alliances. To accomplish either one usually requires two key items: good ideas and the ability to present those good ideas in a superbly developed business proposal.

Ten Tips for Building an E-commerce Web Site

Want to sell your goods directly from your site? Here’s 10 tips:

Policy Preparation: Credit Requests and Employee Conduct

When a customer requests credit, do you:

A. Turn to your previously developed credit policy for the answer, or
B. Stammer and wonder what to do next?

Tips for Writing an Employee Policy Manual

Do your employees understand what’s expected of them in any given situation?

More importantly, do YOU know what you expect of your employees in a given situation?

Take the following scenario:

A journalist from your local newspaper phones your office wanting an interview regarding a charity benefit that your business is supporting. You are not available, so the employee who answered the phone gives the interview.

10 Ways to Kickstart Your Cash Flow

Is your cash flowing out faster than it’s flowing in? This can happen for a number of reasons and can be a sign that your business is growing at a faster speed than you are ready to handle. Perhaps your best customer has given you a $100,000 order — but you need cash right now to buy the supplies needed to produce the product.

Internet Marketing or What’s That You Say?

Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?

The Psychology of Color in Marketing
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What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?

The Psychology of Color in Marketing Materials

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.

Tips for Managing Your Shipping Costs

If shipping and handling is one of your profit centers, you already know that this can be an expensive and time-consuming aspect of your business operations. Try these tips:

Mind your Inventory
By keeping sufficient inventory on hand, you’ll avoid the high expenses associated with making a second mailing to cover back- ordered items. Your customers will be happier, too.

7 Questions to Ask During a Job Interview

A good employee is one of your company’s greatest assets. A poor employee is a liability.

Don’t Gimme No Solutions!

Ever thought that this whole technology thing is just too confusing for the average person to understand? Ever visited a web site to learn about a new computer product only to leave the site muttering, “I don’t get it. It’s way too complicated?”

Tips for Researching a Franchise Business

A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution. The franchise you select must be one that will maintain your interest through years to come. Not even a lucrative franchise opportunity will work for you if you find the business dull or boring. However, like all business opportunities, there are risks involved. You’ll minimize the risks by doing your homework before you sign on the dotted line.

Have You Drafted a Power of Attorney?

In these unsettled times, it’s the sign of a smart business owner to expect the best but prepare for the worst. What will happen to your business if you are unavailable due to any circumstance? Perhaps you are a Reservist and get called into active duty, for example.