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About Judy Cullins

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
Price your eBook to Sell

Q. The question asked most often in teleclasses or client sessions is “How should I price my eBook?

Want a Web Site that Turns Lookie Loos into Buyers?

Web Site Blues? Need one, don’t know where to start? Got one, but aren’t getting enough sales?

TIP: What’s my Best Way to Publish a Book?”
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Q. How do I decide among the many publishing paths — should I seek a traditional publisher? Should I self-publish? Something in-between? Hard copy? E book? both? I’m not asking what path I should take — I’m asking for criteria for making that decision.

Tip: Boost your Search Engine Placement the Easy Way

Yes, I created metatags with the help of my Web master. But I didn’t spend time or money submitting to search engines because I wasn’t techie enough.

Tip: Increase Ezine Subscribers Dramatically

Reach 1000′s, even 500,000 daily Online ezine readers who want your unique, useful information.Get your short article published in opt-in ezines, each one with at least 1500 subscribers and to Web sites that want new content, and watch your subscriber numbers grow.

Entrepreneurs: Benefits vs. Features-Know the Difference!

Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.

How to Convince your Visitors to Return Often

One visit does not a sale make. Be sure to make your Web site so attractive to your visitors that they want to come back. You don’t win their trust right away. It may take from 4-7 visits before they buy.

Here’s Five Ways:

1. Check and Correct What’s Not Working

Transform your Home Page with Passion Copywriting

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don’t have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what’s in it for them. Make every word count.

How to Market Your Unsold Books on the Internet

Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.

Quadruple Your Online Sales Within 4 Months

If you want a quick and simple way to create regular income online, follow my lead.

I am a non-techie book coach who has been in business for 20 years, but only Online for 2 years, and only selling ebooks and special reports for 8 months. In only eight months I manifested amazing Online profits.

Ten Tips To Get Started Writing Your Book (Revised)

You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.

Transform your Home Page to Pull Sales with Passion Copywriting

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Benefits vs. Features: Know the Difference!

Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy.

It’s not the book, it’s the hook! It’s not the beautiful Web site, it’s the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality.

Why should writers, coaches and speakers subscribe to Opt-In Ezines?”

Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the “free” article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this make sure your book or any product or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each one.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. For each of my teleclasses I write one; for each eBook I write one. I even write one for my bookcoaching services.

How To Edit Your Articles As You Write

Increase your ezine subscribers by submitting articles once or twice a week to the opt-in ezines. Read by thousands, even hundreds of thousands, you get 15 new subscribers for each submission. Your articles also bring people to your Web site to buy your products.

Knowing these benefits, you want to create and submit as many excellent articles as you can. At times, you have the articles complete, but don’t have anyone handy to edit them. While it’s best to get at least two other edits from business associates, you can edit your articles yourself with a little help.

Produce More Sales from your Email Promotions

Do you get sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you’s and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to Online success is the same as traditional Success–promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to Online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services.

Ten Tips To Get Started Writing Your Book

You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.

Seven Top Ways to Promote your Ezine

One. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost”yearly memberships run around $25-$50 giving you free meeting attendance. Each meeting is around two hours including networking time and speaker. Usually at each meeting you are given a 30-second time to introduce yourself.

Write a Power Press Release-Seven Times as Valuable as Advertising

Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one-one that editors pay attention to. If editors noticeand love your press release, they will want to interview you for a feature story. The feature story not only gets you valuable attention, it also brings credibility to you, your products, and your services. It is seven times more valuable than advertising.

Top Ten Ways to Bring Repeat Visitors Back to your Web Site

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!

Write, Finish, Publish, and Sell your eBook Fast: First Steps to Finishing Line

Why write an eBook? (Where do you want to be?)

You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

Seven Tips for Writing Internet Articles

Whether you write for ezines or Web sites, Online readers love information, but be sure your information is crisp, clean, clear, and concise.