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About Judy Cullins

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
Boomerang, Don’t Ricochet your Web Site Visitors

You don’t win your Web site visitors’ trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here’s some ways to get people to keep coming back to your site:

The Two Biggest Web Site Mistakes and How to Correct Them

Mistake One: No reason to buy.

Promote Your Books Through Flyers

A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these 10 tips to make yours stand out from the crowd.

The “Write Like a Pro” Checklist

Sure you can write, but can you write crisp, compelling copy that ezine publishers, related Web sites, and book audiences will clamor for?

Drive People to Your Site to Buy Your Products

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.

80% of Your Web Site is Maintenance

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn’t work or incomplete instructions, or if your copy is lackluster instead of passionate, they will leave your site and not bookmark it.

Book Promotion Myth — The Best Place to Sell Books is a Book Store

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won’t. Why?

Titles Sell Books

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.

Make your Writing or Marketing Projects your Top Priority

When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book. Books help promote your service as well.

No Money Promotion that Quadruples Product and Service Sales in Four Months

Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.

Headlines Bring Sales–Where and How to Use Them

Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

How to Market Your Unsold Books on the Internet: It’s Easy

Your book expresses your wondrous information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Low Product or Service Sales? Know your Thirty-Second Tell and Sell

How would you like to have countless people clamoring for your products and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Maybe you’ve said, “My product is about….” You mention the features such as tips in a book or fast delivery within 3 days. These describe the product, but don’t give your visitor a reason to buy.

Get Clients to Choose You Again and Again

Did you know that 95% of small sized businesses fail because their owners don’t pay enough attention to sales copy? Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to stay a while, and continue an ongoing relationship. Your Online sales copy matters.

Why do Authors Need Portable Document Format?

If you write eBooks and you market them Online, you need to put your unique information into Portable Document Format (PDF) once your project is finished.

E-publishing is easier, more profitable and saves the author so much time and money. No waiting for the printer, no middle man who keeps half the profits. No packaging or mailing, saving the author enough time that he can either write another book or spend a few hours a week promoting it.

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Service

A client asked me, at what point do you change your Web site when not making enough sales? Within a month. To get ready for the new Web pages:

The Importance of Writing Good Web Site Sales Copy

Many small businesses fail because their owners don’t pay enough attention to sales copy. Especially Online.

The biggest mistake? Sales copy that doesn’t serve the needs and desires of your site’s visitor.

Make your Book Stand Out From the Crowd

Most authors say, “Everyone will want my book, and when I take it to Oprah, it will sell millions, and I’ll make millions, too.”

Write and Sell your eBook Fast!

Why write an eBook?
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

Know your Audience: Write a Top Selling Book

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

Why Write Articles to Publicize your Book?

Reach 1000 to 500,000 targeted buyers every day Online. That’s the best reason I know to get more book sales.Now, that’s real exposure!

If you Sell a Product, Use Online Marketing

When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards–you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.

If you Sell a Product, Use Online and Web Site Marketing

To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here’s 11 ways to sell more products.

Defy the Myths, Get Your Book Written–Fast!

Why don’t you write a book?

Most professional people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. Another feared it wouldn’t sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn’t know where to find the time to write.