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About Judy Cullins

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough.

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

Top 10 Ways to Know your Book Concept will Sell–Before you Invest Time and Money

Make your book stand out from the crowd! Test your book’s significance, find your market before you write, and treat your book as part of your business.

The Top 10 Secrets of Successful Authors

If you are not a successful author yet, incorporate the following 10 Secrets:

Defy the Myths, Get Your Book Written–Fast! – Part 1

Why don’t you write a book?

Most people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. An entrepreneur feared it wouldn’t sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn’t know where to find the time to write.

Top Ten Online Choices to Get Clients to Choose you Again and Again

Did you know that 95% of coaching businesses fail because their owners don’t pay enough attention to sales copy?

What Paper or Computer Files Should You Keep?

As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the “Pareto Time Management Rule,” only 20% of all paper and information is important. That leaves 80% that is not important. It’s just another decision to make as to whether this information makes your life better or not.

Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly

80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. I’m really grateful when people point out my Web glitches, and I can be more proactive by checking my site each week.

How One Entrepreneur’s Income Tripled in Three Months

I am a non-techie book coach who has been in business for 20 years, but only Online for the past 2 1/2 years. I had only sold books and special reports for three months when I contributed to this book. Yet, in just three months I manifested amazing online profits. My second website’s first month’s sales were only $75 but the third month my sales had already grown 10 times and are still growing.–now consistently $3000.

How a Book is Born: One Author’s Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, at the end of a year you’ll have a book–a big book at that! But then, why think so big?

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!

11 Tips for Online Publishing Success

Use the checklist below to make sure your article will get published and make you a household name on the Internet.

Save Promotion $: Attract the Right Audience to your Web Site

To attract your targeted audience to your Web site, you need to know your preferred audience.Then you’ll spend less promotion time and money.

In everything you send out, think about your audience before you write.

Overcome Writers Block with Snake Dancing

Writers block! Even columnist Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi and to divert his attention when he can’t think of what to write. Recently, he reached for the cola and instead found a coiled snake. He tried barbecue tongs to carry it away, but when it landed in his pool, he kept the dance going trying to catch the thing.

Know These Five Audiences to Write a Top Selling Book

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential “hot-selling point” helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

Sell More Products and Services with Testimonials

Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?

Online Networking Through Reciprocal Links

What is Networking?

Networking can make you rich with wealth, referrals and sales. And much more, it can bring adventures, challenges, friends, relationships, and passion. Exchanging reciprocal links is the Online version of networking. Here’s seven reasons for exchanging links.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, “Everyone will want my book, and when I take it to Oprah, it will sell millions, and I’ll make millions, too.”

Not exactly true.

Write your Publishable Article Fast–With an Angle!

You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles.

Web Site Checklist For Low Sales

What good is your Web site if you want to sell something and your aren’t? If your Web sales are down, check your copywriting. You need Web site copy with marketing pizzazz.

Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up each day and say, “I get to share myself and my great message with others” or do you say, ” I have to market , or I will fail.”

Write a Short Book and Prosper

Imagine yourself a published non-fiction author! Imagine what a print or eBook book would do for your business?

Book Selling Is Not A Dirty Word

Selling–a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Realize the Power of the Written Word: Web Site Face Lift: Writing Exercises

If your Web site has been up more than a few months, and you haven’t gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises you must do before you hire anyone to lay your site out.