About Joy Gendusa

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazines prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at www.postcardmania.com
Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.

Direct Mail Dont Assume, Just Test and Track

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base – most often in the area of what to spend and how much to do.