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About Joy Gendusa

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazines prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at www.postcardmania.com
Getting Your Staff to Bend Over Backwards for You

The constant struggle to get people to want to work for you is an enigma most business owners wrestle with.

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.

What The Heck Is A Campaign And Why Do I Need To Do One?

Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see itit’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?

Mailing Lists Keeping it Simple

The right direct mailing list targets people who want your product or service.

An Internet Marketing Strategy that Works
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These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

Starting Small Business Promotional Campaigns
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So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?

Theres More to Marketing ROI Than Meets The Eye

All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:

6 Things I Know About Postcards That You Dont

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards.

Business Marketing Strategy

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times.

Marketing Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.

Good Marketing Pays for Itself
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Most companies ask themselves this question: “How much will this advertising cost us?” when they should actually be asking themselves this: “How much will it cost not to do this advertising?”

Effective List Management Can Save You Big

Let’s talk about how to keep your postage costs down.

2 Step Marketing

Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

The Importance of a Marketing Plan

There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.

Business Goal Setting and Then Following Through

Your business can’t go according to plan if you have no plan. What do you want to achieve this year? More new customers per week?

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a better response.

More Marketing Dope

Direct marketing can make you very successful, but you’ve got to understand the basics.

Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way.

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.