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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
New AOL Ad Network Division

MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.

After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.

MySpace Starting Contextual, Targeted Advertising

paidContent reports that MySpace will launch contextual, targeted advertising on its members’ profiles starting soon. After six months of testing with a 100-member team in MySpace’s parent corporation, their system will analyze the content of members’ profile pages and display relevant ads alongside the content.

Viacom Seeking to Save Its Rep with Yahoo?

Viacom, staunch opponent of YouTube, has cemented its reputation as “the man” among the free-content generation by opposing the Web favorite. The parent company of everything from MTV and VH1 to Comedy Central and Nickelodeon has a long way to go to catch up online after their attempts at suing the pants off Google.

Internet TV Goes to the Next Level?

The New York Times reports that Internet television will be taken to the next level this fall by the show ‘Quarterlife.’ Rather than taking the traditional television-pirated YouTube copy-DMCA notice-possible posting at network’s video portal or empty promises route to the Internet for professional video content, ‘Quarterlife’ episodes will premiere on MySpace.

comScore: Clothes, Food Blogs Stickier

Surprise, surprise—comScore has found that the category of your blog can make all the difference in whether people are interested in it. With their media measurement panels, they observed that blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received blog categories.

MediaPost reports:

Yahoo to Break Open

It must be Yahoo day today. Business Week reports that Yahoo is working to open up: not just in transparency, but in involving users—and especially user-developers—to improve Yahoo. Scott Moore, head of news and information for Yahoo’s Media Group, told Business Week, “We are trying to make Yahoo into more of an open platform that lots of people can plug into.”

Sitemaps Will Submit Sites to Yahoo Site Explorer

Yesterday, Yahoo announced that it’s now easier to submit your site to Yahoo Site Explorer: all you have to do is have a valid sitemap.xml file on your site.

Google Selling Top Organic Spot?

I’m not sure if this can be filed under “lawsuits filed purely for publicity” quite yet, but apparently the Australian Consumer and Competition Commission (ACCC) is suing Google for selling the #1 organic spot in their search results. Now, either someone is confused, or the rest of the SEO industry is seriously getting gypped.

Dept. of Justice Comes Down on Net Neutrality

Forget pipes—the Internet is all about postage and packages now. Just ask the U.S. Department of Justice. For some reason, they seem to think that the fact that the USPS “allows consumers to send packages with a variety of different delivery guarantees and speeds, from bulk mail to overnight delivery” means that the US government cannot legislate or enforce net neutrality.

Netscape, We Hardly Knew Ye

Netscape is backing off their “social experiment.” On the Netscape blog yesterday, they announced:

Visitors to Netscape.com will see a more traditional news experience very soon. Don’t worry, the social news site isn’t going away! We will keep you updated on where you will be able to find the social news site as we get closer to making the switch.

Google Website Optimizer Gets Updated

Google Website Optimizer, now nearly one year old, has received its first update, according to the Official Google Analytics blog. Ooh, pretty pretty data!

The major improvements to the optimizer include:

It’s Official: Blogs Are Media

Forget waiting for some federal shield law to be passed: the Federal Election Commission (FEC) has determined in two separate rulings yesterday, that blogs are, in fact, media, as reported by TechCrunch.

It’s Time to Take Blogs Seriously

While blogs are becoming more and more popular, there’s still a lot to be desired, according to reports from MediaPost and eMarketer today. While many people have heard of and even read blogs, there’s still a lot of room to grow in the blog advertising and business blogging arenas.

Search Engines Ranked for Privacy

Google got an F on privacy from Privacy International earlier this summer. Their DoubleClick deal got scrutiny from the FTC for privacy issues. But are they really doing worse than other search engines in the privacy area?

Technorati CEO Stepping Down

Dave Sifry, CEO of Technorati, announced today on the Technorati blog that he’s stepping down from his post. He states:

Hitwise Watches 2008 Candidates

Hitwise announced yesterday their new Election 2008 Data Center. With only fourteen months to the next election, it’s a darn good thing they started now.

Okay, joking aside, it is a good thing they’ve started now: everyone else seems to have started.

Another Technorati Top 100 Benefit

There’s another benefit to being in the Technorati Top 100. In addition to being the most linked-to blogs as tracked by Technorati, the Top 100 blogs have made the Digg homepage 8000 times. Clickalite.com looked at Digg’s history to examine whether Technorati’s most popular tracked blogs were popular there, too. And were they ever.

Cut off Nose, Spite Facebook

Late last week, Virgin Media, Prudential, Vodafone, Halifax, First Direct Bank and the Automobile Association Ltd. pulled advertising from Facebook for fear of their ads being seen on the same page as the British National Party Facebook group.

There’s a Use for Display Ads!

Who knew display ads might actually be useful? A new study from Yahoo and comScore finds that online display ads produced 11% lift in dollars spent in in-store conversions. Search ads yielded a 26% lift in dollars spent.

Most impressive, however, was the result from a combination of search and online display ads: a 83% lift in dollars spent in later in-store conversion. The combination also increased incremental in-store revenue 90% (as opposed to 43% with search-only ads and 15% with display-only).

Facebook: High & Mighty

As instigator of the unofficial Facebook rumor blog, I figured I should cover this story (better late than never)! According to TheDeal.com’s David Shabelman, there’s a good reason Facebook isn’t being acquired: they want way more than they’re really worth.

Facebook Scaring Google?

Ever since Andy joined Facebook, things have been looking up for the social networking site. (What do you mean, there’s no correlation?) Today their numbers are up and there are rumors that Google should be very, very afraid.

Consumers Taking 34 Hours to Convert

MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.

As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.

Are There Enough Users Generating Content?

It looks like eMarketer is afraid of the impending UGC creator shortage. That, or they’re crying wolf.

The Internet is Cool?

That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited?

Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.