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About Jordan McCollum

Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
Highlights from Blogging for Business Conference

The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.

Blogger Enables Subscribe to Comments Through Email

Just yesterday it seems (okay, to my knowledge it really was yesterday) that the only way to subscribe to comments on a Blogger or Blogspot blog was to click on the link posted at the bottom of all post pages:

Blogging for Business: Wendy Piersall Keynote

The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.

MySpace Platform Coming

It looks like they were both right: TechCrunch was right in saying that MySpace was planning a platform to rival Facebook’s; Valleywag was right in saying it won’t premier this week.

Controlling Your (Expanding) Google Sitelinks

Google’s announcing some big changes with their Sitelinks feature.

Google Ads on Facebook (Via Developers)

It’s no secret: Facebook’s platform might be the social networking development of the year.

Shield Law Passes House

The U.S. House of Representatives today voted on and passed a journalist shield bill which also covers bloggers. While still a long way from a law, this is an important step in the process toward becoming a law.

Facebook Stepping Up AntiPerv Efforts

Three weeks ago, the New York Attorney General Andrew Cuomo announced he was subpoenaing Facebook to learn how the social networking site dealt with users who were reported for sexually soliciting underage users. The notice came after New York conducted an undercover operation posing as teenagers on the site and reporting the illicit advances that adults made on their profiles.

Facebook Out to Get LinkedIn

Facebook is all over the news today. I know, I know, just another day at the office.

A Long Way to Go for Microsoft

It was just a few weeks ago that Microsoft CEO Steve Ballmer was downplaying Facebook’s originality and value—but now he’s bowing to a ‘higher power.’

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.

Other key (non-mobile-related) findings:

Platform Possibilities: Bebo, Not MySpace

More platform rumors are flying this week. After the success of Facebook’s platform, it seems like everyone and their social network is scrambling to get their own version out. We’ve already seen rumors about Google’s and MySpace’s intentions. Today, the MySpace rumors are called into question and Bebo rumors start.

Brand Advertising – The Next Mobile Wave

European research firm Vanson Bourne was commissioned this summer to report on 50 global brands’ attitudes toward mobile marketing. More than two-thirds expected to spend up to 10% of their marketing budget on mobile messaging campaigns within two years.

Google Buys Jaiku

Less than two weeks after Google acquired Zingku, a mobile social network, they announce that Google has acquired Jaiku.

Technorati – Bullies, Struggles

Technorati has had its ups and downs, as have we all. In August, their then-CEO Dave Sifry stepped down, leaving the position vacant. Last week, they finally replaced him with new CEO & President, Richard Jalichandra. He comes with a ringing endorsement from Sifry, who is still head of Technorati’s board of directors.

NBC/News Corp: U Can’t Touch This

With its own site for its copyrighted video content due out this month, NBC is already getting a little touchy. Peter Chernin, president and COO of News Corp, chides that Google “could do a better job” of policing for copyrighted content on YouTube, saying:

comScore’s New Marketer Service

Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer.

CBS Experiments With Video Content

CBS is apparently really working to find something that will stick. Two weeks ago they were talking about social networking and making their content more portable.

Now they’re working on “EyeLab,” a studio dedicated to turning glossy 30- to 60-minute shows into bite-sized web clips. Even more revolutionary, CBS is also planning to involve users in not only watching video clips but making and uploading their own mashups of CBS clips.

The Facebook/Microsoft Plot Thickens

Monday, it looked like Microsoft was interested in buying 5% of Facebook for a sum of $300-500 million. The following day, the plot thickened as Facebook CEO Mark Zuckerberg visited Seattle—and Microsoft—according to CNNMoney.com.

Rumor: IPO for AOL’s Advertising Platform A

Last week, AOL announced that it was restructuring its online advertising holdings to create a new ad division, Platform A. Ten days later, TechCrunch has rumors that Platform A will be destined for an IPO of its own:

Is Facebook Doing Enough About Perverts?
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I know, you were all shocked last month when I had to break the news to you that there were perverts on the Internet—even on the hallowed (and supposedly fenced-in) “grounds” of Facebook.

Fox to Offer Free Shows via iTunes

Did NBC jump ship too soon? TechCrunch reports that now Fox will be offering their shows for free download via iTunes. The deal will feature season premiere episodes of Fox shows including Prison Break, Bones, American Dad and K-Ville—mostly returning shows. Fox hopes to expose more viewers to its shows.

TV Networks and Online Networking

NBC isn’t the only one making moves online. ABC, CBS and MTV are also in the news today for their online strategies.

Digg Gets More Social

Business Week reports today that Digg will be rolling out a brand new, even more social site any minute now.

Designed to bring more of a social networking aspect to the site, the new design will feature the ability to create a “real” profile page, better connect with your Digg friends, monitor their activities and send them stories. Just what die-hard Diggers needed: another excuse to while away the hours on their favorite website.